www.alkoholpolitik.ch

Thursday 28th June 2012, Stanhope Hotel, Brussels
Key Speakers
Prof. Sir Ian Gilmore, Chair, European Alcohol and Health Forum Science Group; Chair, UK Alcohol Health Alliance; President, Royal College of Physicians; Consultant Physician, Royal Liverpool University Hospitals
Mrs. Doris Sarrazin, Take Care Project, Germany

Alcohol consumption is a growing public health and social concern in the EU. Europe has the highest proportion of drinkers in the world, the highest levels of alcohol consumption per capita and a high level of alcohol-related harm. Accountable for over 7% of all ill-health and early deaths, even moderate alcohol consumption increases the long term risk of liver disease, cancer and heart conditions. Furthermore, harmful and hazardous consumption has a broader social impact such as violence, family problems, crime, social exclusion and low productivity at work. These, in turn, generate costs related to health care, law enforcement and public order, and workplaces, and thus have a negative impact on economic development and on society as a whole. …

This timely International Symposium seeks to harness actions which have been put in place to reduce alcohol-related harm and share good practices, as well as identify gaps where further progress can be made. Alcohol abuse is a complex issue that negatively impacts the wider community and it is essential for stakeholders to discuss the various intervention and prevention strategies. The Symposium is an invaluable opportunity to examine the latest initiatives at both EU and national levels and consider recommendations for future actions to reduce harmful effects of alcohol misuse.

Public Policy Exchange welcomes the participation of all key partners, responsible authorities and stakeholders. The Symposium will support the exchange of ideas and encourage delegates to engage in thought-provoking topical debate.

Delegates will:

Exchange best practices for alcohol-related prevention strategies
Share evidence-based experiences on prevention, intervention and improving access to services
Explore appropriate frameworks for multi-sectoral cooperation
Provide recommendations to the decision-makers and industry in Europe
Analyse existing cross-border projects to combat alcohol misuse in Europe

(Source: publicpolicyexchange.co.uk, 05/15/12)

Alcohol consumption among Dutch 11 and 13-year-olds has decreased substantially in the past five years. Dutch kids are also the happiest in both Europe and North America.

This is the conclusion of a major international survey into the health and welfare of children between the age of 11 and 15, the results of which were published on Wednesday.

The survey, entitled Health Behaviour in School-Aged Children (HBSC), shows that young Dutch teenagers drink less, smoke less cannabis and tobacco and engage less often in unsafe sex than most of their peers in the 39 countries covered by the HBSC report. Just five years ago, they were still among the top ten.
(Source: Alcohol Reports, 05/10/12) Radio Netherlands, 05/02/12

Three easy ways for a stronger, more just and freer Europe
Europe celebrates today the 62nd anniversary of the Schumann Declaration, the first move towards the European Union, which still faces an unprecedented economic, social and political crisis. Young Europeans and youth organizations are disproportionately exposed to the negative effects of this crisis.
But there are three simple and effective ways towards a stronger, fairer and freer Europe, as the European youth organization Active – sobriety, friendship and peace, through the President Andrea Lavesson is outlining today:

“The first one is stronger youth organizations in Europe to harness their role and power in protecting youth, combating the crisis and achieving the EU2020 targets and in promoting innovation and democracy.” …

“The second one is a new and better EU alcohol strategy to protect children and young people from the tremendous alcohol harm in Europe, to improve the productivity of the EU and to secure the European Social Model.” …

“A new and better EU alcohol strategy will contribute to making Europe more productive, protecting the Social Model and saving and improving the lives of young Europeans,” says Andrea Lavesson.

“And last but not least, the third one is a stronger commitment to making the Human Rights of children and youth in Europe a lived reality in policy making to prevent them from growing up in poverty.” …

(Source: Press Release Active, 05/9/12)

Minors are often able to buy alcohol online, because many Internet alcohol sellers and shipping companies do not verify the buyer’s age, a new study suggests.

Researchers at the University of North Carolina at Chapel Hill recruited eight participants, ages 18 to 20, to try to buy wine, beer and other alcoholic beverages online. They were told to lie about their age when filling out order forms. If they were asked to verify their age by a delivery person, they were instructed to say they were not yet 21, the Los Angeles Times reports.

Participants placed orders at 100 Internet sites, and most deliveries were made by FedEx or United Parcel Service. Of those orders, 45 were successfully made and received. Just 28 orders were rejected because the person placing the order was found to be a minor. The rest of the orders did not go through because there were technical difficulties, or because no one was home at the time of attempted delivery. …
(Source: Join Together, 05/8/12)

The Federal Trade Commission (FTC) is requiring 14 major alcoholic beverage producers to provide information about their online marketing. The FTC will use the information for a study that will guide recommendations on how the alcohol industry should regulate itself, both online and offline.

The last time the FTC completed an alcohol marketing study was in 2008, using data from 2005, according to The Kansas City Star. That study found only 1.9 percent of alcohol marketing expenditures went toward Internet efforts.

The marketing landscape has changed dramatically since then, with a much greater emphasis on social media. For example, Bacardi has at least seven Facebook pages, with a total of 1.7 million fans, according to David Jernigan, Director of the Center on Alcohol Marketing and Youth at Johns Hopkins University’s Bloomberg School of Public Health. He notes that Captain Morgan Rum has a video game app for iPhones. Many companies connect with consumers through Twitter. …
(Source: Join Together, 05/3/12)

Los Angeles emergency rooms are reporting a growing number of teenagers coming in drunk after drinking cheap liquid hand sanitizer. The hand sanitizers, which contain over 60% ethyl alcohol and can make a 120-proof liquid, are becoming an increasingly popular route for getting drunk.

According to the Los Angeles Times, six teens have been reportedly taken to emergency rooms in the San Fernando Valley and treated for alcohol poisoning after drinking the hand sanitizers. In some cases, salt was used to separate the alcohol, so that it could be drunk straight, like a shot. Learning how to distill the sanitizer is not so difficult if you know how to look things up online.

Public health officials in the San Fernando Valley have described these cases as possibly a signal of a dangerous trend. ….
(Source: Medical News Today, 04/24/12)

TELL L.A. City Public Safety Committee to Stop Sitting on the Motion to Ban Alcohol Ads on Public Property. Last summer, with your help, we banned alcohol ads from 6,000 bus benches in the City of Los Angeles. Now let’s ban alcohol ads completely from all Los Angeles public property.

Councilmember Richard Alarcón introduced a motion to ban alcohol ads city-wide last year, but the Public Safety Committee is refusing to bring the motion forward.
It’s time to mobilize, and organize to protect our children from „city-authorized“ alcohol ads!

SEND your letter to the L. A. Public Safety Committee Telling them to MOVE THE MOTION to Ban Alcohol Ads from All L.A Public Property!
TAKE ACTION NOW (Source: Alcohol Justice, 04/19/12)

Last month the Nebraska Supreme Court ruled that flavored malt beverages, also known as alcopops, are distilled spirits and should be classified and taxed as such, instead of the beer tax rate the state has been using. The ruling meant 12 times more alcopops tax revenue for the budget-beleaguered state, and less access to alcopops for youth, whom producers target with these products.

A ruling like that should have policymakers celebrating, wouldn’t you think? After all, their responsibility is to serve the health and welfare of the public they represent, along with keeping a balanced budget for the state. Or is it? Just one month after the ruling, state legislators effectively overturned the Nebraska Supreme Court’s decision with LB 824. Nebraska Governor Dave Heineman approved the legislation April 6. The new law keeps the status quo intact: taxing alcopops at the beer rate and keeping the products available wherever beer is sold. …

It’s no surprise to see certain legislators going out of their way to please the powerful alcohol industry lobby at the expense of the communities they are supposed to represent. However, we don’t often see a legislature deliberately override the state supreme court in order to make alcohol companies happy. Welcome to the Doghouse, Nebraska Legislature and Governor Heineman.
(Source: Alcohol Justice, 04/17/12)

Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers.

Last week, major producers from the alcohol industry together with the World Federation of Advertising presented The Responsible Marketing Pact which scales up self-regulation[1]..

As a response, Civil Society Organisations with diverse backgrounds are now reminding policy makers at European and Member State level about the need for better regulation and co-regulation, and urge the European Commission and Member States officials not to jump on easy solutions in a new EU Alcohol Strategy 2013-2020.

“It cannot be left to the producers of a harmful product to decide how, when and where it will be marketed. Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers. The content of this pact is basically the old ineffective measures of self-regulation in a new package. What we are witnessing are two powerful industries formally coming together to fight regulation- this is alarming”, says Mariann Skar, Secretary General of the European Alcohol Policy Alliance. …
Source: Eurocare.org, 04/25/12)
also: press release Active, 04/25/12)

Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution

Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials.

This conclusion is in conflict with recent statements of the alcohol industry. This industry claims that self-regulation is functioning perfect and has to be expanded. The AMMIE researchers conclude that only a total ban on alcohol advertising can prevent the harmful impact of alcohol advertising on the drinking levels of young people.

The new research is a part of the AMMIE project (Alcohol Monitoring Marketing in Europe); the project is co-financed by the European Commission and coordinated by the Dutch Institute for Alcohol Policy (STAP). The research has been implemented in Bulgaria, Denmark, Germany, Italy and the Netherlands in cooperation with the John Hopkins Bloomberg School for Public Health in the US.

The summary report of the AMMIE project ‘Commercial promotion of drinking in Europe’ will be presented Thursday the 26th of April at the European Alcohol and Health Forum of the European Commission. …
(Source: EUCAM, Press release, Wednesday 25th of April 2012)