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A report from the North West Public Health Observatory (NWPHO) demonstrates brief interventions for alcohol are the most cost effective, followed by interventions for smoking, sexual health and physical activity.
Changing Health Choices – A review of the cost-effectiveness of individual level behaviour change interventions
Key findings include: The cost-effectiveness of brief interventions is strongest for interventions among high risk drinkers. … (Source: Alcohol Reports, 07/25/11)

New recommendations issued by the American College of Obstetrics & Gynecology (ACOG) call for annual alcohol screening for women, and screening in the first trimester of pregnancy.
The guidelines state that for women who are pregnant or who may become pregnant, it is important for obstetrician-gynecologists to “give compelling and clear advice to avoid alcohol use, provide assistance for achieving abstinence, or provide effective contraception to women who require help.” ACOG’s new recommendations also note that health care providers should advise women that low-level consumption of alcohol in early pregnancy is not an indication for terminating the pregnancy. … (Source: Join Together, 07/22/11)

Underage drinking and associated problems have profound negative consequences for underage drinkers, their families, their communities, and society as a whole. Underage drinking contributes to a wide range of costly health and social problems, including motor vehicle crashes (the greatest single mortality risk for underage drinkers); suicide; interpersonal violence (e.g., homicides, assaults, rapes); unintentional injuries such as burns, falls, and drowning; brain impairment; alcohol dependence; risky sexual activity; academic problems; and alcohol and drug poisoning. On average, alcohol is a factor in the deaths of approximately 4,700 youths in the United States per year, shortening their lives by an average of 60 years (Centers for Disease Control and Prevention [CDC] Alcohol-Related Disease Impact [ARDI] software, 2009b). … (Source: Alcohol Reports, 07/21/11)

Almost one-quarter of Americans age 12 or older say they participated in binge drinking in the previous month, according to a government survey. The National Survey on Drug Use and Health found binge drinking rates varied among states, ranging from 14.1 percent in Utah, to 29.8 percent in North Dakota. The survey defines binge drinking as having five or more drinks on one occasion. …
The survey included interviews with more than 137,000 people between 2008 and 2009. … (Source: Join Together, 07/21/11)

… as BBPA reveal Responsibility Deal unit campaign.
A Lords Select Committee report on behaviour change was released today, stating ’nudge‘ approaches alone are not sufficient for achieving population level public health improvements. Launching the report, Committee Chair Baroness Neuberger said a „package of measures“ was needed ranging from nudges to taxes and regulation.
Writing in a BBC report, Neuberger stated:
„There’s no doubt that, when it comes to our health, our environment really matters. But the government must recognise that „nudging“ isn’t the only way to make a difference. Sometimes changing the environment will require something stronger. The move to introduce higher alcohol pricing is a good example of how legislation can be used to change our behaviour by changing our environment. … (Source: Alcohol Policy UK, 07/19/11)

Teenage girls who binge-drink have a higher risk of long-term harm to the brain compared to boys of the same age who also binge drink, researchers from the University of California, San Diego and Stanford University reported in Alcoholism: Clinical and Experimental Research.
Their definition of binge-drinking is consuming at least four (for females) or five (for males) alcoholic drinks at one sitting.
The investigators said that activity levels in several regions of the brain among girls who binge drink were lower than what one would normally find among typical teenagers. …(Source: Medical News Today, 07/17/11)

This paper describes, for the first time, trends in alcohol-related deaths and deaths among people who were alcohol dependent in Ireland, as recorded by the National Drug-Related Deaths Index (NDRDI) for the years 2004−2008. The main findings of the analysis are:
The NDRDI recorded 672 poisoning deaths in which alcohol was implicated in the five-year period. This total comprised almost equal numbers of alcohol-only poisonings and alcohol polysubstance (alcohol plus other substance/s) poisonings. The annual number fluctuated over the period, being highest in 2007 (170 deaths) and lowest in 2006 (111 deaths). Alcohol was the substance most frequently
implicated in all fatal poisonings in Ireland in the five-year period. … (Source: Alcohol Reports, 07/15/11) HRB Trends Series 10

For years, food companies have used advertising, packaging, and brand image to lead people to believe certain products are healthier than they really are. Whether it’s putting a sports star’s face on a Coca-Cola ad, labeling junk food as a “smart choice,” or attaching arbitrary designations such as “all natural” to foods high in fat, sugar, and salt, the food industry knows it must attract health-conscious shoppers. Over the past few years, alcohol companies have begun appropriating many of these misleading advertising techniques. Spirits companies are positioning their vodka as “all natural,” even though the products haven’t changed. Beer companies are sponsoring marathons and running ads showing toned drinkers meeting up at a bar after a work-out. Superstars of grueling, high-endurance sports are being tapped to promote alcoholic beverages. These advertising practices are legally tenuous, morally unsound, and potentially dangerous. Alcohol consumption costs society billions of dollars annually while causing immeasurable human suffering every day. Using health messages to sell products that can cause such widespread harm is not only unethical, it’s illegal, and yet the regulatory system has failed miserably to protect the American public. Because market research shows purchase intent and consumption of a brand increase
when people believe alcoholic products are all-natural or fitness-friendly, intense scrutiny and strict regulation of such misleading claims is essential. This report examines this disturbing trend to promote alcohol as a health and fitness product, analyzes the potential legal implications, and makes policy recommendations. … (Source: Marine Institute, June 2011)

„Once viewed as afflictions limited to the developed world, non-communicable diseases are rising quickly in low- and middle-income countries.
„If we are effectively to reverse the increased global rates of NCDs, we will need to use all the tools at our disposal, including multi-lateral diplomacy.“ — Deputy Assistant Secretary Nerissa Cook
„Once viewed as afflictions limited to the developed world, non-communicable diseases, or NCDs, – including cardiovascular and respiratory diseases, diabetes, and cancers – are rising quickly in low- and middle-income countries. This growing prevalence of NCDs has significant health, economic and social implications on the individual, national, and global levels,“ said Deputy Assistant Secretary Nerissa Cook at a recent Global Health Council meeting at the United Nations.
Nearly two-thirds of deaths in the world are now caused by non-communicable diseases. In the United States, NCDs account for 70 percent of deaths, limit the activities of tens of millions more Americans, and cost the economy billions each year. … (Source: (Harvard World Health News, 07/14/11) voanews.com, 07/11/11

Hosted by MEP Elzbieta Lukacijewska (EPP, Poland)
Key note speaker European Commissioner for Health and Consumer Policy Mr John Dalli
Place: European Parliament – Brussels; Date: Wednesday 7th September; Time: 12h30 – 15h00; Room: A3 E2
This event is jointly organized by European Alcohol Policy Alliance (Eurocare) and the Polish State Agency for State Agency for Prevention of Alcohol-Related Problems (PARPA) to mark International Foetal Alcohol Spectrum Disorders (FASD) Day.
For more information please contact: aleksandra.kaczmarek@eurocare.org. Click to register