www.alkoholpolitik.ch

Sport is not an arena for alcohol promotion

This weekend, UEFA Euro 2012 kicks off in Warsaw. During the next weeks 1.4 million fans are expected at the stadiums, and millions of people will follow the championship from more than 200 territories around the world. This is a brilliant opportunity to promote sport, physical activity and a healthy lifestyle. However, looking at the sponsors to UEFA Euro 2012, healthy lifestyle is not the message put forward when exposing the audience with sponsors such as Coca Cola, McDonalds and Carlsberg. Carlsberg is one of the leading breweries in the world, and is one of the official sponsors to the UEFA Euro 2012.

In 2009, global sponsorship spending was estimated for 44.8 billion USD; compared to 5.6 billion in 1987. It must be working and paying off. ‘It is extremely disappointing that with such an unique platform UEFA with silent blessing of political leaders is choosing to promote alcohol over health. To associate and brand football together with alcohol is more than problematic. It is simply lack of any long term consideration of the impact bad health will have on the population.’ says Mariann Skar- Secretary General of European Alcohol Policy Alliance. …
(Source: Eurocare, 06/7/12)

A new Keystone Research Center report has found that states with more control of the sale and distribution of alcohol have fewer alcohol-related traffic fatalities than states with no such controls. The new analysis showed that with all else equal, a state with control characteristics like Pennsylvania has 58 fewer adult deaths per year from alcohol-related traffic accidents than it would if the state had no control over the distribution of alcohol. The findings reinforce the recent Community Preventive Services Task Force recommendations against the privatization of alcohol sales, and are particularly relevant in Pennsylvania given recent moves to privatize there. Check out Alcohol Justice fact sheets for more info on: – Effectiveness of State Control
– Dangers of Alcohol Sales Privatization
(Source: Alcohol Justice, 6/6/12)

The U.S. had the second-lowest proportion of students who used tobacco and alcohol compared to their counterparts in 36 European countries, a new report indicates.

The results originate from coordinated school surveys about substance use from more than 100,000 students in some of the largest countries in Europe like Germany, France and Italy, as well as many smaller ones from both Eastern and Western Europe.

Because the methods and measures are largely modeled after the University of Michigan’s Monitoring the Future surveys in this country, comparisons are possible between the U.S. and European results. The 15- and 16-year-old students, who were drawn in nationally representative samples in almost all of the 36 countries, were surveyed last spring. American 10th graders in the 2011 Monitoring the Future studies are of the same age, so comparisons are possible. …
(Source: Medical News Today, 6/6/12)

The current EU Alcohol Strategy is coming to an end in 2012. However Europe is still the world’s heaviest drinking region-

– Alcohol is the world’s number one risk factor for ill-health and premature death amongst the 25 – 59 year old age group, a core of the working age population

– Alcohol related harm is 1 of the 4 risk factors for developing NCDs such as cancer and cardiovascular disease

– Social costs attributable to alcohol account for €155.8 billion

Due to the size of the problem and universal impact this problem requires a comprehensive, coordinated response from policy and decision makers at the European and national levels.

This event will build on the Call for Action from 88 health and social NGOs from across Europe and will be an opportunity to address the issue in the European Parliament to ensure continuation of the efforts to tackle alcohol related harm.

Draft programe

For more informaiton please conact Eurocare Secretariat
When
June 27th, 2012 9:00 AM to 12:00 PM
Location
Rue Wiertz 60
European Parliament
Brussels, B 1047
Belgium
Contact
Phone: +32 (0)2 736 05 72
Email: aleksandra.kaczmarek@eurocare.org

The latest annual statistics on alcohol for England 2012 have been released by the ONS, confirming a continuing rise in alcohol-related and primary alcohol attributable hospital conditions. Alcohol-related admissions rose 11% on the previous year with primary diagnosis conditions up 2.1%. Ns_logo

This comes despite falls since 2004 in the proportion of adults reporting drinking alcohol. Continuing admissions – many being long term conditions – are thought to be linked to decades of rising consumption prior to 2004. Additionally indications that amongst some groups, those who are drinking are drinking more.

Some key facts from the report include:

A 2.1% increase in primary diagnosis alcohol conditions (198,900 for 2010/11) since the previous year and a 40% increase since 2003 (142,000).
A 11% increase on alcohol-related admissions (based on attributable fractions) totalling 1,168,300 for 2010/11.This is more than twice as many as in 2002/03 (510,700). …
(Source: Alcohol Policy UK, 06/5/12)

Results from the project Alcohol Marketing Monitoring in Europe (AMMIE) stress the need to implement a ban on sport sponsorship of alcohol brands in Europe. The project clearly shows that popular sports like football are heavily sponsored by alcohol brands, which is also the case with the UEFA Championship in Poland and Ukraine starting the coming weekend. – The AMMIE project shows how sport is being sponsored intensively by alcohol producers and that a ban is clearly needed, says Wim van Dalen, coordinator of AMMIE and Director of STAP – Dutch Institute for Alcohol Policy.

More sponsoring, more drinking
Recent studies shows that sport events sponsored by the alcohol industry are associated with higher levels of alcohol consumption among the sport spectators compared to spectators at sporting events where the event is not sponsored by the alcohol industry. This is especially worrying when the UEFA Championship starts the coming weekend with Carlsberg as one of the main sponsors.

Many sport clubs sponsored by the drinks industry
The AMMIE project has made the first attempt to examine alcohol-branded sport sponsorship of the top clubs of the five most frequently performed sports teams in Bulgaria, Denmark, Germany, Italy and the Netherlands. Until now there has been no data available that gives insight in the number of sport clubs that are sponsored by alcohol brands. AMMIE shows how this is widespread and should be paid more attention to. In AMMIE, national statistics were used to select the five most frequently performed sports teams in each country. Of these sports, the ten teams that play in the highest division are rated as top clubs. Of these 50 top clubs, the club websites have been scanned thoroughly for the presence of alcohol-branded sponsors. Following is data from each AMMIE country more detailed described.

Young people exposed
Although the sport events with the famous clubs are not exclusively viewed by youth, nonetheless children and adolescents represent a significant proportion of the general viewing public. In this regard, the message to youth is clear: sport and alcohol consumption is positive and fun and famous players support the very brands advertised. Alcohol consumption is therefore connected to the healthy image of sport activities, although it is, in reality, a causal factor in more than 60 different diseases and illnesses (WHO, 2007). …

Alcohol sponsor shapes the image of the club
AMMIE provide insight into the way sponsorships shape their contributions to popular sports and their clubs in the five countries studied. Not only does the presence of an alcohol brand sponsoring a sport club stand out, but also the role of this sponsor in shaping the image of the club. When alcohol producers sponsor a sport club, not only can their logo be found on their website, the stadium or sporting hall can be named after the alcohol brand and the alcoholic beverages of this brand can be sold on the website and/or within the sporting club (canteen/bar). In this way the alcohol brand attempts to associate itself with the sport, the sport club, its sportive success, the loyalty of its fans and its positive image in society.

For more information contact:
The Dutch Institute for Alcohol Policy (STAP)
PO box 9769
3506 GT Utrecht
The Netherlands
Tel: 0031 30 6565041/ 0031 6 53295544

Limiting alcohol to half a unit per day is best for health, say Oxford University researchers who analyzed the link between alcohol consumption and 11 chronic diseases and concluded 4,600 more lives would be saved every year if people in England were to cut the amount they drink to within this level.

They write about their findings in a BMJ Open paper that was published online on 30 May.
The lead author of the study was Dr Melanie Nichols of the BHF Health Promotion Research Group, in the Department of Public Health, at Oxford University. She told the press:

„People who justify their drinking with the idea that it is good for heart disease should also consider how alcohol is increasing their risk of other chronic diseases. A couple of pints or a couple of glasses of wine per day is not a healthy option.“ …
(Source: Medical News Today, 06/01/12)

In 2011 we organized the First European Conference on Alcohol Law Enforcement in Rotterdam. The conference was a successful start of a network on alcohol law enforcement in Europe. This year we are continuing the network initiative with a conference in Stockholm at 15 and 16 November 2012. Theme of the second conference is Reducing public drunkenness and over-serving related violence. Every European city is facing this problem and every law enforcer that is active at night-time will recognize this issue. There are some very interesting best practices on reducing alcohol related violence in Europe and there is a lot of research on evidence based interventions. In November we will present those best practices and bring the specialists on this topic in Europe together with the members of the European Network for Alcohol Law Enforcement.

Signing in for the conference is possible by this link: http://www.fhi.se/conf20121115
(Source: European Network for Alcohol Law Enforcement, 05/31/12)

Young people in Switzerland are consuming twice as much alcohol as was previously believed, with many young adults drinking large amounts at the weekend.
These were the results of a research project supported by the Swiss National Science Foundation (SNSF) and presented on Wednesday. Psychologist Emmanuel Kuntsche and his team from the addiction centre Sucht Schweiz in Lausanne conducted a mobile phone survey of 183 western Swiss (86 men and 97 women) aged between 19 and 26. For five weeks the participants had to give hourly updates from Thursday to Saturday on their consumption of alcohol, from early evening to midnight as well as the following morning. At the beginning of the survey they were also questioned on their consumption during the previous 30 days. …
(Source: Google Alcohol News, 05/28/12) bazonline.ch, 05/23/12

In Focus
Alcohol harms you, others and the society – why does Europe need an alcohol strategy? 27 June 2012, European Parliament, Brussels
Finland takes important steps to restrict alcohol marketing
News from Eurocare
Alcohol Focus Scotland: Minimum pricing
NordAN: Conference reminder
EHYT: Cannabis Connotations of an Alcohol Ad cause a stir in Finland
Eurocare Italy: Partnership between Diageo and Italian Automobile Club
DHS: Focus on alcohol and cancer
News from the European Union Institutions
Report from the Chair of the European Alcohol and Health Forum
Presentations from the High Level Conference on EU Health Programmes
Question from MEP: Alcohol consumption in Europe
Question from MEP: Benefits of red wine
Question from MEP: Foetal alcohol syndrome (FAS)
Question from MEP: Wine imports: possible tax increase and imposition of quotas
News from across Europe
Scottish minimum price at 50p per unit
Ireland – Minister to end alcohol sponsorship of sports
Germany – Public Transit Pub: Will Alcohol Bans Stop Party Trains?
News from the World Health Organization
World Health Statistics
New research and reports
ALICE RAP Policy Brief on alcohol: ‘Alcohol – the neglected addiction’
Study on the affordability of alcoholic beverages in the EU
Research shows high level of serving alcohol to inebriated customers
Call for Papers Special Issue on International Perspectives on Alcohol Control Policies in Low- and Middle-Income Countries
Upcoming Events ….
(Source: Eurocare, 25/05/2012)