Sweden: Ban on televised alcohol marketing circumvented since 2003
Freitag 1. April 2011 von htm
Alcohol marketing on television is banned in Sweden, but since 2003 a number of TV channels have circumvented the Swedish Alcohol Act by broadcasting from the UK. It has been possible, but whether it is legal or not is not yet clear.
That is why IOGT-NTO has sent a complaint on the fourth of March, concerning 32 companies who have broadcasted or produced alcohol advertisement targeting a Swedish audience, to the Swedish Consumer Agency and the Swedish Broadcasting Authority. The list includes among others Carlsberg Sweden, TV3 and Kanal 5.
‘It is obviously a problem that a number of companies can ignore the Swedish legislation’, says Sara Heine, handling the complaint from IOGT-NTO. (Source: EUCAM, 03/04/11)
Dieser Beitrag wurde erstellt am Freitag 1. April 2011 um 18:01 und abgelegt unter Advertising, Allgemein, Global, Media, Politics, Prevention, societal effects, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.