NZ: Study: Brand alliance leads to increase of consumption amongst youths
Montag 5. Dezember 2011 von htm
Study: Brand alliance leads to increase of consumption amongst youths A new study by the New Zealand Massey University and SHORE, Social and Health Outcomes Research and Evaluation, suggests that establishing a brand alliance between the age of 13 and 14 is not only related with drinking and future intentions to drink, but also with harmful drinking patterns including binge drinking. Furthermore, the study implies that all forms of alcohol marketing are associated with drinking by young people. However, more active engagement, such as owning merchandise and downloading screensavers are stronger predictors of drinking.
The study, set out to examine the relationship between measures of awareness to marketing and drinking among young New Zealanders, is based on telephone survey data from 2538 13 to 14 year olds. …
(Source: EUCAM, 12/04/11)
Dieser Beitrag wurde erstellt am Montag 5. Dezember 2011 um 16:29 und abgelegt unter Advertising, Alcohol industry, Allgemein, Binge Drinking, Children, consumption, Global, Research, Statistics, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.