Bridging the Gap

 

CONFERENCE PROGRAMME

 

 

THURSDAY, 17^TH JUNE 2004 – Sofitel Victoria Hotel

 09.30 -10.30      Opening Session

Grand Ballroom

 Moderator: Michel Craplet, Chairman, Eurocare

Minister Barbara Labuda, Secretary of State at the President's Office in Poland

Lars Møller, World Health Organization

Commissioner Pavel Telicka, Health & Consumer Protection, European Commission

 10.30 -11.00                        Coffee Break

 11.00 -12.30 Plenary Session 1

Grand Ballroom

                             Introduction to the Conference

Peter Anderson, Policy Advisor, Eurocare

Florence Berteletti Kemp, Project Leader, Bridging the Gap

                            Alcohol in Europe: Science and the enlarged Europe

 Moderator: Alicia Rodriguez-Martos Dauer

Public Health Agency, Socidrogalcohol, Spain

 Bringing Science to the people of Europe

Sally Casswell, Centre for Social and Health Outcomes Research and Evaluation, New Zealand

 Poland at the European crossroads

Jerzy Mellibruda, Director, The State Agency for Prevention of Alcohol-Related Problems, Poland

12.30 -14.00      Lunch Break

 14.00-15.30       Plenary Session 2

                        Grand Ballroom

                             Alcohol in Europe: Health, Economics and Harm

                             Moderator:        Rolf Hüllinghorst, Director Deutsche Hauptstelle für Suchtfragen (DHS) Germany  

The risk of alcohol in Europe

Peter Anderson, International Consultant in Public Health 

 The financial costs and benefits of alcohol

Christine Godfrey, Centre of Health Economics, University of York, England

 Alcohol and World Health

Leanne Riley, World Health Organization 

15.30 -16.00 Coffee Break

 16.00-17.30       Concurrent session 1 

Bridging the gap between different levels of supplying help for addicted people - the German/Swiss approach

Room: Grand Ballroom A+B+C (with interpretation into Polish) 

Objective of the session:  Different levels of intervention for addicted people will be presented. Discussion will highlight the different ways of organizing the helping system in the countries of the participants, discussing advantages and disadvantages and facilitating an exchange about specific national experiences. 

Subject	Speaker/Organisation
The German system of rehabilitation of alcohol addiction: A successful way of treatment or late and expensive intervention?	Joachim Koehler
Bridging the gap between outpatient alcohol counselling services and the general practitioners to establish a system for early identification and treatment of addiction problems	Helmut Urbaniak
E-Health: How can the Internet be used for the treatment of addicted people and to help people looking for information?	Matthias Meyer

                             Concurrent session 2

 The harm and cost related to ‘alcohol problems in the workplace’ - latest                         evidence and current trends

                    Room: Grand Ballroom D

 Moderator: Anders Ulstein, Actis

Subject	Speaker/Organisation
Alcohol related problems in the workplace; the level of harm and cost – latest evidence and current trends	Sverre Nesvåg Research Director at the Department of Work Environment at Rogaland Research, Norway
Ireland’s experience from a booming economy and a pervasive drinking culture; what is the cost of alcohol in Ireland for workers and business?	Paddy Creedon Private consultant specialising in alcohol problems in the workplace
Comments from the ILO	Joannah Caborn SafeWork, International Labour Office
Comments from an economist	Christine Godfrey Health Economics at the University of York

 

Panel discussion and questions

 

·        Do we know what we need to know in this area?

 

·        Where do we find comprehensive reviews of the research area for policy advocates?

 

·        How does research in this area correspond with and relate to three major policy processes and paradigms in health: Public health strategy of the EU; the WHO global burden of disease and the macroeconomics of health; and the EU Lisbon strategy?

 

·        As the nature of work changes: more individuality, larger service sector, less blue collar etc – how does this affect the nature of alcohol related problems in the “workplace”, and how is this apprehended by the research community? 

Concurrent session 3 

Methods of Monitoring Alcohol Marketing

Room: Gdańska 

Objective: This workshop presents the results of some experiences of monitoring practices of alcohol marketing in the Netherlands and in Norway. The nature and amount of alcohol marketing is not easy to detect and in many cases political debates about alcohol marketing are held without sufficient and actual information about the practice of alcohol marketing.  In general we underestimate not only the impact but also the amount and the reach of the different marketing strategies of alcohol producers and sellers. Marketing via the internet, sponsoring, events, magazines, is as a matter of course, targeted towards specific target groups and in many cases this information does not reach policy makers or prevention workers who are lobbying for an effective alcohol policy. In this workshop we present some first concrete experiences with the practices of monitoring of alcohol marketing via discotheques, restaurants, supermarkets, Internet, TV and marketing by means of sponsorship. Experiences concerning the confrontation with Advertising Code Committees are presented. In this workshop all participants are invited to present their own experiences with monitoring alcohol marketing and with Advertising Code Committees.  

Subject	Speaker/Organisation
Monitoring alcohol marketing in Norway	Trine Stensen Lunde AlkoKutt, Norway
Monitoring in discotheques by means of mystery guests	Monique Kuunders National Foundation for Alcohol Prevention, STAP The Netherlands
Results of different monitoring studies and complaining practices and their value for the political debate.  A scientific study of the effects of alcohol marketing via internet as a result of monitoring	Wim van Dalen National Foundation for Alcohol Prevention, STAP The Netherlands

Concurrent session 4 

Against the Odds: development of a national alcohol policy in England

Room: Mazurska 

Objective: To set out a case history of the development of alcohol policy in one country over a 20 year period, factors that have facilitated or inhibited development of effective policy and lessons that may be of use to those seeking to influence policy in other countries 

Subject	Speaker/Organisation
Series of brief thematic presentations, each leading to an opportunity to identify, assess and discuss similar (or different) scenarios in participants' own countries.	Eric Appleby Chief Executive Alcohol Concern

Concurrent session 5 

Feasibility and effectiveness of Eurocare recommendations on drinking and driving (I)

Room: Saski 

Objective: to review the feasibility and experience of the EUROCARE recommendations on drinking and driving (session 1).

Design:  Eurocare Recommendations will be circulated before the start of the workshop and presented in a schematic way. A discussion will follow each recommendation or group of recommendations with the participation of experts who have experience in the feasibility and effectiveness of them.

 

Francisco Cermerón Drinking and driving: simulation of a real case

 

Alicia Rodríguez-Martos Presentation of the recommendations

 

Recommendation 1/2: What does experience tell us about BAC limits?  Hans Laurell

 

Recommendation 3/4: Enforcement of Drinking and Driving laws. The British and French experience. Andrew McNeill and Claude Rivière.  Alcolock- the ultimate solution of the drink-driving problem? Hans Laurell

 

                        Concurrent session 6

 

European Union, alcohol and young people

Room: Królewski A 

Objective: To give an overview of youthful drinking habits in Europe on the basis of the ESPAD study; to discuss how the EU is dealing with youthful drinking; and how the alcohol industry is targeting youngsters as potential consumers.

 

Subject	Speaker/Organisation
Youthful drinking in Europe	Salme Ahlström STAKES, Finland
Alcohol policy and young people in EU	Thomas Karlsson and Esa Österberg STAKES, Finland
Youth as a target group in marketing alcoholic beverages	Dag Rekve Ministry of Social Affairs Norway

 CONFERENCE PROGRAMME 

FRIDAY, 18^TH JUNE 2004 – Sofitel Victoria Hotel

 

09.00 -10.30 Plenary Session 3

Grand Ballroom 

Marketing, communication and alcohol free roads 

Moderator: Tamsin Rose

                                                  European Public Health Alliance 

The Loi Evin – a French Exception

Alain Rigaud, Président Association Nationale de Prévention en Alcoologie et Addictologie (ANPA) and Michel Craplet, Medical Advisor of ANPAA, chairman of Eurocare 

Communicating About Alcohol: Educational and Regulatory Policies

Thomas Babor, University of Connecticut, USA

Towards alcohol free roads in Europe

Hans Laurell, Swedish National Road Administration

 

10.30 - 11.00     Coffee Break  

11.00 - 12.30     Concurrent session 1 

Dealing with Alcohol in Primary Health Care: What the European PHEPA Project has to say

Room: Grand Ballroom A+B+C (with interpretation into Polish)

 

Objective: This workshop aims to present, through the developments of the Phepa Project, an integrated way to deal with the detection and management of alcohol-related problems in primary health care and to discuss the best way to encourage the uptake and utilization of health promotion interventions into physicians’ daily clinical work. 

Joan Colom Introduction

Leo Pas Clinical Guidelines

Antoni Gual Training Manual

Lídia Segura Website

Kaija Seppä Translation into practice

Joan Colom Conclusions and discussion

 

Concurrent session 2 

The role of the courts in alcohol policy

Room: Grand Ballroom D

 

Objective: The workshop will discuss the role of international courts in shaping national and international alcohol policy, particularly with regard to the European Union.

Moderator: Dag Rekve, Ministry of Social Affairs, Norway

 

Subject	Speaker/Organisation
The juridification of public health - the abdication of politics? Presentations of three public health related cases that recently have been before the courts	Angela Öst Ministry of Social Affairs, Sweden
The Gambelli case on gambling	Anders Ulstein, Actis
The EU Tobacco Directive	Tamsin Rose European Public Health Alliance
The Gourmet-case on alcohol advertising	Håkan Kjellsson (IOGT-NTO)

 

Concurrent session 3

 

The role of public campaigns in alcohol policy

Room: Gdańska 

Objective: The workshop will discuss public information campaigns in light of existing evidence on effectiveness, and explore what purpose (if any) such campaigns may serve.

Moderator: Dr Norman Giesbrecht

 

Subject	Speaker/Organisation
Alcohol health promotion via mass media: The evidence on (in)effectiveness	Linda Hill Public Health Consultant New Zealand
What should be the role of public information campaigns?	Sally Casswell, Director, SHORE Massey University Auckland, New Zealand
Public information campaigns and alcohol policy in Eastern Europe	Therese Reitan

Concurrent session 4

 

World Trade Organization and alcohol policy

Room: Mazurska

 

Questions: What are the World Trade Organization’s (WTO) and its trade negotiations potential impact on alcohol policy and legislation? Is there a risk that alcohol advertising, distribution, hospitality sector, licensing, treatment and more, will be subject to the General Agreement on Trade in Services (GATS) either directly or indirectly?

 

Moderator:  Robert Reynolds, Director, Center for Policy Analysis and Training, Pacific Institute for Research and Evaluation (PIRE), USA

 

Jim Grieshaber-Otto: Independent Trade Policy Consultant at Cedar Isle Research, BC, Canada. Grieshaber-Otto has written extensively on international trade agreements and on the aspects of public health and alcohol.

 

Alcohol policy instruments are currently on the negotiating table in the GATS. What is the aim of the GATS; what alcohol policies might be affected; how do the negotiations proceed; and what are the public health safeguards?

 

Panel discussion and questions: 

Matthias Meyer Swiss Institute for the Prevention of Alcohol and Drug Problems

Anders Ulstein Actis

Jim Grieshaber-Otto

Robert Reynolds PIRE (moderator)

Derek Rutherford Eurocare

 

·        What is the precise nature of the challenge posed by GATS?

·        To what extent are the WTO negotiations relevant for European alcohol policy?

·        What appears to be the EU’s dilemmas in relation to the WTO negotiations?

·        Is there a role for civil society in influencing the negotiations? 

 Concurrent session 5 

You can choose – win or lose

Room: Saski 

Objective: Presentation of successful prevention campaign of NGO “Z glavno na zabavo” (You can chose – win or loose), with the unique simultaneous combination of preventive work, leisure activities, road safety and research study – three years of experience.  

Zdenka Cebasek-Travnik, Bojan Zlender and Sas Kravos Video film, results of surveys and discussion. 

 

Concurrent session 6 

The lessons from the European comparative alcohol study

Room: Królewski A 

Objective: To give an overview of alcohol consumption and drinking habits as well as alcohol policies and alcohol related harms on the bases of the ECAS study conducted in the years 1998-2002 in the EU member states and Norway.

 

Subject	Speaker/Organisation
Alcohol consumption and drinking habits in the EU Member States	Thomas Karlsson STAKES, Finland
Alcohol-related mortality in the EU Member States	Mats Ramstedt SoRAD, Sweden
Alcohol policy in the EU Member States and at the EU level	Esa Österberg STAKES, Finland

 

12.30 -14.00      Lunch Break

 14.00 – 15.30 Plenary Session 4

Grand Ballroom 

Helping People Change 

Moderator: Peter Anderson, Policy Advisor, Eurocare

 

Promoting “natural recovery” from addiction and social support: Towards a self-change friendly society

Harald Klingemann, Research Director, Institute for Social Planning and Social Management (ISS), University of Applied Sciences Berne - School of Social Work, Switzerland

 

Strategies to help people change. The role of primary health care (general practice)

Kaija Seppä, Professor of General Practice, University of Tampere, Finland

 

From Primary Health Care to Specialized Treatment Centres: a gap difficult to bridge

Antoni Gual, Head of the Alcohol Unit, Hospital Clinic, Barcelona. Alcohol Consultant, Program on Substance Abuse, Health Department, Catalonia

 

Specialist Services and helping people change

Gerhard Bühringer, Director, IFT Institute for Therapy Research, Munich, Germany

 

15.30 -16.00      Coffee Break

 

16.00-17.30     Concurrent session 1

 

Implementing Brief Interventions in Primary Health Care: First Report from the WHO Phase IV Project

Room: Grand Ballroom A+B+C (with interpretation into Polish)

 

Objective: to make the first public presentation of findings from Phase IV of the WHO Collaborative Project on Identification and Management of Alcohol-related Problems in Primary Health Care (Development of Country-wide Strategies for Implementing Early Identification and Brief Interventions in Primary Health Care).

 

Nick Heather Introduction: aims and methods

Bart Garmyn Belgium

Philippe Michaud France

Marko Kolsek Slovenia

Nick Heather Summing up

Questions and general discussion

Concurrent session 2

The harm done by alcohol

Room: Grand Ballroom D 

Objective: To improve the understanding of the changing patterns of drinking in Europe, the balance between benefit and harm, the physical consequences of hazardous and harmful alcohol use and the interventions that might reduce harm.

Professor Ian T Gilmore, Royal College of Physicians, London and Dr Peter Anderson 

 

Concurrent session 3 

Alcohol marketing and problem drinking. ‘The effects of binge-drinking and the starting age of consumption’

Room: Gdańska

 

Objective: The workshop will focus on the effects of alcohol advertising on binge drinking and the starting age of consumption and their implications for regulation of alcohol marketing as an element of alcohol prevention policy. The limitations and possibilities regarding the regulation of alcohol marketing will be discussed in a European context.

 

Subject	Speaker/Organisation
Will regulation of alcohol marketing prevent young people from starting to drink?	Matthias Meyer Swiss Institute for the Prevention of Alcohol and other Drug Problems (SIPA), Switzerland
Effects of alcohol marketing on starting age and on binge drinking according to recent literature	Monique Kuunders STAP (National Foundation of Alcohol Prevention) The Netherlands
Regulation of alcohol marketing in a European context - closing statement and discussion	Dag Rekve, Ministry of Social Affairs, Norway

 

                        Concurrent session 4

 

Partnership between the government, NGOs and the industry: a new National Alcohol Programme in Finland

Room: Mazurska

 

Objectives:

·        To give information about the aims of the National Alcohol programme

·        To share experiences of the process of partnership mobilisation

·        To invite feedback and suggestions on good practices

 

Subject	Speaker/Organisation
The need for a fresh approach and the partnership mobilisation process	Ismo Tuominen Ministerial Adviser Finland
The structure and the aims of the National Alcohol Programme	Marjatta Montonen Co-ordinator, Finland

 

                        Concurrent session 5 

Feasibility and effectiveness of Eurocare recommendations on drinking and  driving (2)

Room: Saski 

Objective: to review the feasibility and experience of the EUROCARE recommendations on drinking and driving (session 2).

 Design:  Eurocare Recommendations will be circulated before the start of the workshop and presented in a schematic way. A discussion will follow each recommendation or group of recommendations with the participation of experts who have experience in the feasibility and effectiveness of them.

 Recommendation 5:  Treatment schemes (brief intervention in traffic casualties). Alicia Rodríguez-Martos

 Recommendation 6:  Responsible Serving of Alcoholic Beverages: how RSA can contribute to prevent Drinking & Driving:  Alicia Rodríguez-Martos.  Designated driver campaigns: prevention or promotion? Wim van Dalen

 Recommendation 7: Is independence from industry feasible?  Wim van Dalen

 Recommendation 8-9: Feasibility of awareness campaigns and challenges for a monitoring system. Andrew McNeill

 Proposal of conclusions Alicia Rodríguez-Martos