Antwort der EU vom 11.01.2008
C - Public Health and Risk Assessment C6 - Health measures
11 01, 2008
Mr Hermann T. Meyer
Dear Mr Meyer,
Thank you for your letter, registered on 12 December
2007, showing your concern regarding alcohol related harm.
As you indicate in your letter, the Commission and
the EU Member States are keen in reducing alcohol related hann in the
European Union. A Communication setting out a strategy to support Member
States in reducing alcohol related hann was adopted by the Commission
on 24 October 2006. The priorities identified in the Communication
people, children and the unborn child;
and deaths from alcohol-related road accidents;
among adults and reduce the negative impact on the workplace;
of the impact on health of harmful alcohol consumption and on appropriate
develop a common evidence
base at EU level.
I attach a copy ofthe Alcohol Strategy for your information.
The Commission has also set up a European Alcohol
and Health Forum to reduce the alcohol related harm. The Forum is gathering
a wide range of stakeholders from health and consumer NGOs to organisations
of health professionals and economic operators who have committed themselves
to the process.
Regarding the Agreement to which you refer for the
participation of Switzerland in the MEDIA 2007 Programme, we have consulted
colleagues in DG Information Society (INFSO) and have received the following
information which might be useful for you. The agreement grants Switzerland
the same advantages that EU Member States enjoy. In fair correspondence,
Switzerland needs to conform to the same conditions that are applicable
to EU Member States, as the European Union cannot discriminate against
its own Member States.
The Television without Frontiers
Directive establishes stringent conditions to guarantee fair and safe
advertising on TY. Minimum measures governing the publicity of alcoholic
beverages are established in its Article 15, which reads:
advertising and tele shopping for alcoholic beverages shall comply with
(a) it may not be aimed specifically at minors or,
in particular, depict minors consuming these beverages;
(b) it shall not link: the consumption of alcohol
to enhanced physical performance or to driving;
(c) it shall not create the impression that the consumption
of alcohol contributes towards social or sexual success;
(d) it shall not claim that alcohol has therapeutic
qualities or that it is a stimulant, a sedative or a means of resolving
(e) it shall not encourage immoderate consumption
of alcohol or present abstinence or moderation in a negative light;
(f) it shall not place emphasis on high alcoholic
content as being a positive quality of the beverages. "
As mentioned above, these are the minimum measures
required and Member States are free to establish more stringent conditions
regarding television advertising for alcoholic beverages applying to
broadcasters under their respective jurisdiction. That is the case in
some Member States where nationallegislation prohibits their national
broadcasters to advertise for these products. Nothing would prevent
Switzerland from maintaining similar restrictions in this regard.
Y ours sincerely,
Tapani Piha Head ofUnit