AdVantage launch: a debating
platform within the European Parliament on the role of advertising
in our society
European Parliament, Brussels, 3 October.
AdVantage, a new platform that brings
together decision-makers and representatives from the advertising
and media industries, was launched at a reception hosted by three
Members of the European Parliament from the EPP and ALDE groups
The platform, which is aimed at encouraging
discussions on advertising in the European Parliament, leaves out
experts from Consumer Associations or from the Public Health sector.
The driving force behind AdVantage is no other than the desire of
the industry to protect its economic interests and influence EU
policy making concerning advertising
During the event in the MEP salons of the
European Parliament, the CEO of the Roularta Media Group described
the role of advertising as essential to ensure media independence
and diversity. And the representative of Unilever
(multi-national corporation that owns many of the world's consumer
product brands in foods, beverages, cleaning agents and personal
care products), presented a study on “Advertising and Economic
Growth”, published by the World Federation of Advertisers and the
Union des Annonceurs.
AdVantage is supported by the following industry associations:
Association of Commercial
Association of European
European Association of
Communications Agencies (EACA)
European Association of
Directory and Database Publishers (EADP)
Association of television
and radio sales houses (egta)
Publishers’ Association (ENPA)
European Publishers Council
European Federation of
Magazine Publishers (FAEP)
World Federation of
The following association and companies
supported the launch event: Unilever, the European Automobile
Manufacturers’ Association (ACEA), Gruner + Jahr, Kellogg’s, Kraft
and the agency Raum II.
Lunch Briefing on New Approaches to Alcohol
European Parliament, 10 October. The International Center for
Alcohol Policies (ICAP) a think tank funded by the major producers
of alcohol beverages
has organized a lunch briefing to present the alcohol industry’s
approach to the reduction of the harm caused by alcohol.
Such an approach, outlined in the book
‘Drinking in Context’, was presented by some of the book’s authors:
Prof. Gerry Stimson from IHRA; Dr. Marie Choquet, INSERM and
Institut de recherches scientifiques sur les boissons funded by 9 of
the major alcohol producers and Ms. Gaye Pedlow from Diageo PLC (the
largest multinational beer, wine and spirits company in the world)
and Dr. Marjana Martinic from ICAP.
The event was hosted by the EPP-DE shadow
rapporteur on the EU Alcohol Strategy, Ms Renate Sommer, and
supported by the Brewers of Europe (BoE), the Comité Européen des
Entreprises Vins (CEEV) and The European Spirits Organization (CEPS).