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Alcohol Advertising on Boston’s Transportation System

Mittwoch 2. Dezember 2009 von htm

Study: Alcohol Advertising on Boston’s Massachusetts Bay Transportation Authority Transit System: An Assessment of Youths’ and Adults’ Exposure: Conclusions:
Advertisers reached the equivalent of half of all Boston Public School transit passengers aged 11 to 18 years and the equivalent of nearly half of all transit passengers in the Boston area with an alcohol advertisement each
day. Because of the high exposure of underage youths to alcohol advertisements, we recommend that the MBTA prohibit alcohol advertising on the Boston transit system. (Am J Public Health. 2009;99:jjj–jjj. doi:10.2105/AJPH.2008. 149906) Source: Marin Institute, 12/2/09

Kategorie: Advertising, Allgemein, Children, Global, Research, Statistics, Youth | Keine Kommentare »

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