When is social marketing not social marketing?
Dienstag 15. Februar 2011 von htm
The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal. The paper looks at the issues of tobacco and alcohol in more detail, emphasises the need for caution and suggests guidelines for future practice. … (Source: Alcohol Reports, 02/12/11) emeraldinsight.com
Kategorie: Advertising, Alcohol industry, Allgemein, Children, Global, Media, Publications | Keine Kommentare »