USA: Petition Pabst: Stop Targeting Youth, Give Snoop the Boot
Dienstag 29. März 2011 von htm
Sign the Petition to Tell Pabst Execs to Stop Targeting Youth with Supersized Alcopops.
Pabst Brewing Company is attempting to revive the Colt 45 brand name with a dangerous new supersized, high-alcohol alcopop called Blast.
The Metropoulous family, which owns Pabst, is placing young women of color in the center of their marketing bullseye hoping to get youth hooked on super fruity, high-potency, 12% alcoholic beverages in massive 23.5 oz. single serving cans.
Popular rap star Snoop Dogg is helping the company with their shameless exploitative marketing strategy. Snoop’s fans deserve better. (Source: Marin Institute, 03/28/11)
Kategorie: Alcohol industry, Alcopops, Alerts, Allgemein, Binge Drinking, Global, Prevention, Watchdogs, Youth | Keine Kommentare »