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Swedes are drinking less alcohol than before. The trend is visible among the younger generation; older people drink as much
The alcohol consumption in Sweden was 13% lower in 2010 compared with 2004 when the consumption peaked. This development has come as a surprise for many researchers since the import restrictions for private use was liberalized in 2004.
-When the quotas were liberalized in 2004 and the alcohol consumption reached record levels, not many people foresaw this development. It seems like the mechanisms are more complex than we thought; said Mats Ramstedt, researcher about alcohol at SoRAD (Centre for research on Drugs and Alcohol) to the news site forskning.se. (Source: Alcohol Reports, 07/04/11) stockholmnews.com, 06/27/11

Despite the fact that the Swedish Alcohol Retail Monopoly’s sales are rising and statistics from Statistics Sweden indicate that we drink more and more alcohol, the trend is going in the opposite direction – Swedes‘ alcohol consumption is falling. This emerges from the Consumption Report 2010 (Konsumtionsrapporten 2010) published by the Centre for Consumer Science at the University of Gothenburg.
According to Mats Ramstedt, a researcher at SoRAD, it is due to the fact that Swedes consume less and less alcohol from abroad. SoRAD has also included purchases abroad through legal imports, internet orders and smuggled spirits in its statistics. (Source: Google Alcohol News, 01/11/11) juraforum.de, 11.1.11