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Alkoholpolitik und Volksgesundheit

Picture Me Drinking: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults

Sonntag 2. Februar 2020 von htm

Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to increase drinking behaviors. Because social influencers (i.e., individuals with the potential to influence large audiences on social media) may have a strong influence on young people, it is important to know whether and how often they post about alcohol. Furthermore, because by using influencers alcohol brands may have found a way to circumvent regulations that prohibit advertising for minors, it is important to understand whether alcohol brands are visible in influencers’ posts and whether influencers use disclosures (e.g., “#ad”) to notify viewers. In a content analysis of Instagram posts of 178 popular influencers, we investigated: (1) how many and how often influencers post about alcohol, (2) what type of influencers post about alcohol, (3) what the characteristics of influencers’ alcoholposts are, and (4) to what extent these alcoholposts are commercialized (e.g., by showing brands and sponsorship disclosures).  …..

Source: http://eucam.info/2020/01/23

 

Kategorie: Advertising, Alcohol industry, Allgemein, consumption, Global, Parliaments / Governments, Politics, Prevention, Research, societal effects, Statistics, Watchdogs, Youth | Keine Kommentare »

New study on alcohol promotion and youth

Donnerstag 1. März 2018 von htm

Rossen, I., Pettigrew, S., Jongenelis, M., Stafford, J., Wakefield,
M., and Chikritzhs, T. (2017).
Evidence on the nature and extent of alcohol promotion and the consequences for young people’s alcohol consumption. Report prepared for the Mental Health Commission by the WA Cancer Prevention Research Unit, Curtin University School of Psychology and Speech Pathology, Perth, Western Australia.

Executive Summary
Alcohol consumption is a leading contributor to the global burden of disease and death.
Given the harms attributable to alcohol, there is a need to examine the factors that contribute
to its consumption. One known influence is alcohol promotion. The alcohol industry is a
multinational entity that devotes substantial resources to the promotion of alcohol. There is
evidence to suggest that these efforts have become increasingly sophisticated and widespread
in recent years. As well as traditional forms of media such as television and magazines,
alcohol is promoted through less explicit means such as sports sponsorship and alcoholbranded
merchandise. Alcohol is also increasingly promoted via newer forms of media, such
as social media platforms. This report provides an overview of the nature, extent, and impact
of alcohol promotion, with a specific focus on the influence of alcohol promotion on young
people.
Major findings and more: link to the report

Source: EUCAM Newsletter 03/01/2018

Kategorie: Advertising, Alcohol industry, Allgemein, consumption, Global, Newsletter, Politics, Prevention, Research, Statistics, Watchdogs, Youth | Keine Kommentare »

USA: FTC Requires Major Alcohol Producers to Release Online Marketing Information

Freitag 4. Mai 2012 von htm

The Federal Trade Commission (FTC) is requiring 14 major alcoholic beverage producers to provide information about their online marketing. The FTC will use the information for a study that will guide recommendations on how the alcohol industry should regulate itself, both online and offline.

The last time the FTC completed an alcohol marketing study was in 2008, using data from 2005, according to The Kansas City Star. That study found only 1.9 percent of alcohol marketing expenditures went toward Internet efforts.

The marketing landscape has changed dramatically since then, with a much greater emphasis on social media. For example, Bacardi has at least seven Facebook pages, with a total of 1.7 million fans, according to David Jernigan, Director of the Center on Alcohol Marketing and Youth at Johns Hopkins University’s Bloomberg School of Public Health. He notes that Captain Morgan Rum has a video game app for iPhones. Many companies connect with consumers through Twitter. …
(Source: Join Together, 05/3/12)

Kategorie: adults, Advertising, Alcohol industry, Allgemein, Global, Media, Parliaments / Governments, Politics, Prevention, Research, societal effects, Watchdogs, Youth | Keine Kommentare »

UK: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends

Dienstag 1. Mai 2012 von htm

School of Humanities and Cultural Industries, Bath Spa University, Newton Park, Bath BA2 9BN, UK

Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry…..
(Source: Alcohol Reports, 04/25/12) alcalc.oxfordjournals.org, 04/23/12

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Media, Publications, Research, Statistics | Keine Kommentare »

Social Media and the Alcohol Industry

Donnerstag 22. September 2011 von htm

Facebook deal with Diageo fuels under-age drinking fears
A multimillion-dollar deal agreed between Facebook and drinks company Diageo will fuel the under-age drinking epidemic by exposing increasing numbers of young people to alcohol marketing, health experts are warning.
Advertising to the predominantly young people who use Facebook has been hugely profitable for Diageo, which makes the drink of choice for most teenagers who can obtain it – Smirnoff vodka.
Announcing the deal, Diageo said Smirnoff had become „the number one beverage alcohol brand on Facebook worldwide“. Its brands in the US had enjoyed a 20% increase in sales „as a result of Facebook activity“. The deal will, said Diageo, „drive unprecedented levels of integration and joint business planning, and experimentation between the two companies“. (Source: Alcohol Reports, 09/21/11)
see also: Heineken, Google, and a Hundred Million Minors, 08/24/2011

Social media guidelines drafted for alcohol brands
Alcoholic drinks brands looking to market their products through social media could will now have to follow a set of principles created by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the US (DISCUS).
The guidelines will come into effect in the US and Europe on September 30th and concern any alcohol brand wanting to use blogs, social networking sites, mobile apps and user-generated content. … (Source: Alcohol Reports, 09/21/11) Comment: This is self-regulation by the industry and as usually will not be much effective.

Kategorie: Advertising, Alcohol industry, Alcopops, Allgemein, Availability, Global, Legal Drinking Age, Media, societal effects, Youth | Keine Kommentare »

Alcohol Companies Use New Media to Lure Young Drinkers

Donnerstag 17. Juni 2010 von htm

New American report: The alcohol industry uses the whole menu of new social media to reach new drinkers and to promote their brands. Sophisticated marketing techniques are being used, concludes a new report just launched in the US. The report starts by describing how Heineken developed a new marketing concept in order to reach young people in Puerto Rico. The company’s marketing strategists realized that 30-second TV spots or other traditional media would not be effective in reaching Puerto Rican youth. Instead, they decided to benefit from the new social media and young people’s 24/7 access to these media as a tool to promote Heineken beer. (Source: ADD Bulletin 4/2010)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Research, Youth | Keine Kommentare »

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