Alkoholpolitik und Volksgesundheit

Picture Me Drinking: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults

Sonntag 2. Februar 2020 von htm

Research has shown that young people post a lot of alcohol-related posts (i.e., alcoholposts) on social media and these posts have been shown to increase drinking behaviors. Because social influencers (i.e., individuals with the potential to influence large audiences on social media) may have a strong influence on young people, it is important to know whether and how often they post about alcohol. Furthermore, because by using influencers alcohol brands may have found a way to circumvent regulations that prohibit advertising for minors, it is important to understand whether alcohol brands are visible in influencers’ posts and whether influencers use disclosures (e.g., “#ad”) to notify viewers. In a content analysis of Instagram posts of 178 popular influencers, we investigated: (1) how many and how often influencers post about alcohol, (2) what type of influencers post about alcohol, (3) what the characteristics of influencers’ alcoholposts are, and (4) to what extent these alcoholposts are commercialized (e.g., by showing brands and sponsorship disclosures).  …..

Source: http://eucam.info/2020/01/23


Kategorie: Advertising, Alcohol industry, Allgemein, consumption, Global, Parliaments / Governments, Politics, Prevention, Research, societal effects, Statistics, Watchdogs, Youth | Keine Kommentare »

TOP NEWS: Alcohol marketing regulations in Europe: How effective are they?

Dienstag 21. Juni 2011 von htm

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Media, Parliaments / Governments, Politics, Prevention, Publications, Research, societal effects, TOP NEWS, Watchdogs, Youth | Keine Kommentare »

Wanted: Tougher Regulations for Alcohol Caffeine Drinks

Montag 10. August 2009 von htm

Various state attorneys general and advocacy groups in the USA are calling for the Food and Drug Administration (FDA), the Federal Trade Commission and the Alcohol and Tobacco Tax and Trade Bureau to ban caffeine-infused alcohol drinks from the market — or at a minimum add warning labels stating that combining caffeine and alcohol can cause health risks. (Source: Join Together, 8/9/09)

Kategorie: Advertising, Alcohol industry, Alcopops, Allgemein, Global, Parliaments / Governments, Politics, Prevention, Research, Youth | Keine Kommentare »

Powered by Gb-rugs.com - Rugs & Carpets

Get Adobe Flash player