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Next week, Sarah Wollaston MP will put forward a private member’s bill urging the government to adopt a new approach to protect UK children from alcohol advertising.
In an editorial published on bmj.com today, Professor Gerard Hastings and Dr Nick Sheron set out why we urgently need to tackle the excessive drinking of our young people and their massive exposure to alcohol advertising.
The bill will call on the government to adapt French legislation that allows alcohol advertising in media aimed at adults but not children, and ensures that promotional messages are factual and verifiable. (Source: Medical News Today, 03/24/11)

Although the content of alcohol advertisements in the UK is restricted, an analysis of previously unseen industry documents published on bmj.com today, finds that advertisers are still managing to appeal to young people and promote drinking. Professor Gerard Hastings and colleagues show that companies are „pushing the boundaries“ of the advertising code of practice and warn that the UK system of self regulatory controls for alcohol advertising is failing. (Source: Medical News Today, 1/21/10)