Alcohol marketing research: the need for a new agenda
Freitag 11. Februar 2011 von htm
by Petra S. Meier. Article first published online: 19 OCT 2010
ABSTRACT Aims: This paper aims to contribute to a rethink of marketing research priorities to address policy makers‘ evidence needs in relation to alcohol marketing.
Method: Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing.
Findings Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. …
Conclusion: It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. (Source: Alcohol Reports, 02/07/11) onlinelibrary.wiley.com
Kategorie: adults, Advertising, Allgemein, Global, Media, Politics, Prevention, Publications, Research, Statistics, Youth | Keine Kommentare »