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Alkoholpolitik und Volksgesundheit

UK: ‚New media, new problem‘-children exposed to online alcohol marketing

Mittwoch 24. August 2011 von htm

A new report from Alcohol Concern looks at how children and young people are at risk of being exposed to alcohol marketing and pro-drinking messages via the internet.
‚The report reveals the growing importance to alcohol companies of social networking sites (SNSs) like Facebook and video sharing sites such as YouTube as a means of promoting their products, and the inadequacies of online age verification pages aimed at preventing under 18s from accessing content intended for adults.
It also highlights the frequent practice of users of SNSs posting pictures and descriptions of themselves drinking and being drunk, and asks why so many of us choose to publicise our alcohol consumption in this way.‘ (Source: Alcohol Policy UK, 08/23/11)

Kategorie: Advertising, Alcohol industry, Allgemein, Children, Global, Parents, Politics, Prevention, Research, societal effects, Watchdogs, Youth | Keine Kommentare »

USA: Alcohol Firms Tap New Media to Reach Young Drinkers

Dienstag 25. Mai 2010 von htm

Adolescents are being bombarded with alcohol marketing online as firms exploit new-media tools and lax regulation to put their brand images and information in front of young drinkers, according to a new report.
HealthDay News reported May 19 that American University professor Kathryn Montgomery — author of the report, Alcohol Marketing in the Digital Age (PDF) — said that alcohol is being sold through „a multiplicity of platforms throughout the day and night that includes online, offline, mobile, digital, music, video — a whole range of different ways that consumers interact with new digital marketing.“ (Source: Join Together, 5/21/10) our online-comment: Ridiculous is the fact that we allow an industry at all to advertise and promote their products which damage our health, reduce our quality of life and cost us billions each year in social costs. To say the state is making money from alcohol is ridiculous as well, when we compare the very small alcohol taxes with the enormous alcohol related social costs.
To speak with the children is a nice suggestion, often heard from the alcohol industry. A very small percentage of parents does it, the rest will use TV and the Web as babysitters as before.

Kategorie: Advertising, Alcohol industry, Alcohol taxes, Allgemein, Children, Global, Health, Parents, Politics, Prevention, Research, Youth | Keine Kommentare »

EUCAM Trend Report Nov. 09 on Alcohol Marketing

Dienstag 1. Dezember 2009 von htm

Conclusion:
The amount of alcohol marketing on the internet and other new media is increasing. This trend report shows that advertisers utilize the possibilities of creating interactive marketing that is more and more personalized to attract specific target groups. Alcohol advertisers attract young people by approaching them at several social network sites, banners on popular websites and approaching them directly by sending emails or creating a fan club. Even young people themselves have become part of the marketing strategy. By using user-generated websites, such as YouTube, youngsters become free and influential marketers. User-generated marketing
practices are becoming more and more integrated in websites of alcohol producers. In this way it becomes very difficult for policy makers to distinguish advertising from expressions by consumers.
The anonymous, interactive and global nature of advertising on new media is a challenge for policy makers. Monitoring the adherence to content restrictions in existing self regulation by independent parties is problematic. Although challenging, clear restrictions on the volume of alcohol advertising that are embedded by law may be a necessary step to regulate alcohol marketing in new media. trend report nov 2009 new media

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Publications, Research, Youth | Keine Kommentare »

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