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Movies with a tick – Inventory of alcohol portrayal in Europe’s most popular movies

Mittwoch 24. November 2010 von htm

New EUCAM trend report: alcohol portrayal in popular movies This trend report describes the size of alcohol portrayal in movies that have been most visited in cinemas in 27 European countries in 2009. Most of these movies are seen by numerous European adults as well as minors after release in Europe. The volume and content of alcohol portrayal in
these movies give a first indication of the importance of alcohol portrayal in movies as a marketing tool by the alcohol industry in Europe. (Source: EUCAM, 11/24/10)

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