Corporate Social Responsibility: the new marketing tool
Dienstag 16. Juni 2009 von htm
Trends in Alcohol Marketing. The Alcohol Industry and Corporate Social Responsibility
With tightening regulations on alcohol marketing, alcohol producers develop new initiatives to make customers aware of their brands and products. One such recent development is the use of Corporate Social Responsibility to build on the image of the companies. This boiles down to alcohol producers claiming to take responsibility in informing customers about responsible drinking behaviour through the use of education. A challanging new development that takes with it certain dangers that are discussed in this report.
This trend report is published by the European Centre for Monitoring Alcohol Marketing (EUCAM). EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing throughout Europe. (Source: EUCAM Newsletter June/July 2009)
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