Alkoholpolitik und Volksgesundheit

New Eurocare report on Alcohol market trends

Freitag 5. Juni 2009 von htm

Asia leads the way. As some companies continue to see stagnation and falling sales in Western Europe, their main focus has now shifted to the emerging markets – in particular, Asia and Russia but also Eastern Europe.
Interestingly, despite problems in the global economy, market analysts are forecasting a solid global growth in the industry’s income for the next three years. It is estimated that the financial crisis is likely to help volume growth but slow value growth, as consumers will be more willing to purchase cheaper alcohol and consume it at home. (Source: Eurocare, Newsletter April/May 09)

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