Alkoholpolitik und Volksgesundheit

Budweiser ‚Fan Cans‘ Come in College Team Colors

Dienstag 25. August 2009 von htm

Anheuser-Busch is releasing a series of 27 can designs for Bud Light featuring the colors of college sports teams, but the schools‘ reactions have been decidedly mixed, the Wall Street Journal reported Aug. 21.
The brewer contends that the promotion is aimed at legal-age drinkers and that the cans don’t include any team logos. Some schools seem accepting of the idea, but others are calling on the company to stop the marketing campaign, saying it encourages drinking among college students — many of whom are under age 21. (Source: Join Together, 8/24/09)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Sports, Youth | Keine Kommentare »

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