Korea’s first voluntary Alcohol Advertising Self-Regulatory Code
Dienstag 23. November 2010 von htm
The International Center for Alcohol Policies (ICAP) and the Korea Alcohol & Liquor Industry Association (KALIA) are pleased to jointly announce the landmark signing of at today’s second KALIA-ICAP Seminar.
Developed in consultation with public health officials and non-governmental organizations, the code outlines alcohol producers’ formal commitment to responsible marketing through guidelines that provide new standards for the content and placement of beverage alcohol marketing communications, including online media. Among the code’s provisions are guidelines specifying that alcohol marketing and advertising should not target those under the legal drinking age, and should not portray situations suggesting that social, professional, or athletic success can be achieved as a result of drinking alcohol. (Source: ICAP press release 11/15/10) Comment: Let’s hope it has some effect. Normally those self-regulations only give the governments an alibi not to implement real preventive measures. (ICAP is the international Institue of the leading alcohol industries.)
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