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Alkoholpolitik und Volksgesundheit

Media coverage of health issues and how to work more effectively with journalists

Donnerstag 9. September 2010 von htm

Background: The mass media has enormous potential to influence health-related behaviours and perceptions. Much research has focused on how the media frames health issues. This study sought to explore how journalists in Australia select and shape news on health issues.
Results: Journalists routinely attempted to balance different, sometimes competing, aims amidst significant operational constraints. They perceived the most trusted sources on health issues to be respected and independent doctors. Specialist health and medical reporters had a more sound technical knowledge, channels to appropriate sources, power within their organizations, and ability to advocate for better quality coverage.
Conclusions: An awareness of how to work with the media is essential for health communicators. This includes understanding journalists‘ daily routines, being available, providing resources, and building relationships with specialist health reporters. (Source: BMC Public Health, 9/08/10) Comment: Unfortunately regarding studies on alcohol there are more criteria, e.g. the policy of the editor (his dependence on the alcohol industry) and a possible more or less alcohol dependency of the journalist.

Kategorie: Addiction, Advertising, Alcohol industry, Allgemein, Global, Media, Politics, Publications, Research | Keine Kommentare »

New HSCNews Bulletin

Mittwoch 25. März 2009 von htm

HSCNews Bulletin for the period mid-February 2009 to late March 2009 just arrived. Each Bulletin provides details about the latest activities of the 4,000 members of the Health and Social Campaigners’ Network International, and gives information about health campaigners’ new appointments, campaigns, events, funding, publications, research, and websites. All items are selected on the basis that they should be of interest to health campaigners worldwide. The Bulletin is also despatched to a select number of journalists worldwide who have requested to receive a copy. – In Member News you find:
february 28 2009. switzerland, scotland and the uk
The monthly Newsletter of the Effretikon-based alkoholpolitik is almost certainly the world’s foremost resource for the latest news on alcohol-related subjects. Two interesting stories contained in the February 2009 issue of the Newsletter: Two examples of entries about UK and Scotland and the link to it follows.

Kategorie: Global, Health, Veröffentlichungen | Keine Kommentare »

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