Alkoholpolitik und Volksgesundheit

Anti-Drinking Ads Can Increase Alcohol Use

Freitag 26. Februar 2010 von htm

Public service advertising campaigns that use guilt or shame to warn against alcohol abuse can actually have the reverse effect, spurring increased drinking among target audiences, according to new research from the Indiana University Kelley School of Business. (Source: Medical News Today, 2/25/10)

Kategorie: Advertising, Allgemein, Education, Global, Prevention, Research | Keine Kommentare »

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