No Phoolin‘: Four Loko’s Phusion Projects Wants ‚Responsible Drinking‘
Donnerstag 11. November 2010 von htm
Phusion Projects, LLC, which makes the alcoholic energy drink Four Loko — known to college students as „blackout in a can“ — has suddenly gotten „serious“ about alcohol abuse and underage drinking on college campuses.
On Nov. 4, company founders sent a letter to about 300 college presidents, deans, and alcohol counselors with information about its products. They offered to help subsidize alcohol education programming, and sought to work with college representatives to address alcohol abuse and underage drinking, which they described as “both a fundamental priority and an ultimate responsibility that we share with the entire alcoholic beverage industry.” … (Source: Join Together, 11/10/10)
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