Alkoholpolitik und Volksgesundheit

Help for Haiti Should Not be Branded

Donnerstag 28. Januar 2010 von htm

The recent earthquake in Haiti and its aftermath is by any measure a massive humanitarian disaster. The good news is that people all over the globe are doing whatever they possibly can to help–donating money, clothing, food, water, and their expertise. But most of these generous people are not putting out press releases about their good deeds. Nor are they branding their donated goods with their personal monikers. Why then, is Anheuser-Busch InBev sending out a press release about the 350,000 cans of water the company sent from its nearby plant in Santo Domingo? And why does the beer behemoth need to brand the cans of this much-needed water with its corporate logo? (Source: Marin Institute, 1/26/10)

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