Alkoholpolitik und Volksgesundheit

Alcohol at the Movies

Dienstag 4. Januar 2011 von htm

Films popular in Europe feature more drinking episodes per movie than their equally popular American counterparts, according to a report by the European Centre for Monitoring Alcohol Marketing (EUCAM).
The trend toward incorporating name brand alcohol in movie scenes as a form of product placement took off more than a decade ago. In 1999, the U.S. Federal Trade Commission reported that in the two previous years, “eight reporting alcohol companies placed alcoholic products in 233 motion pictures and in one or more episodes of 181 different television series.” (Source: Google Alcohol News, 01/02/11) addiction-dirkh.blogspot.com, 01/01/11

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Media, Research, Statistics, Watchdogs | Keine Kommentare »

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