www.alkoholpolitik.ch

Lunch Seminar, Hosted by MEPs Anna Hedh (S&D) and Marian Harkin (ALDE), European Parliament (Brussels)- A3E-2Tuesday 21 June 2011 12h00 – 14h30
Alcohol is one of the most heavily marketed products on our shelves.
Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing, from mass media advertising to sponsorship of events, product placement, internet, merchandise, social networks etc.
Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.
The speakers will analyze the scientific evidence on the cumulative impact of alcohol marketing and will present the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people.
Please click here to register (People who DO NOT have a pass to the European Parliament need to register before 14 June 2011).
If you need any further information please contact Eurocare’s office at ruth.ruiz(at)eurocare.org or 02 736 39 76.

A growing number of colleges are alerting parents whenever their children under age 21 are involved in alcohol-related incidents at school. Previously, schools like Virginia Tech would only inform parents if the student’s alcohol use resulted in arrest or a hospital visit. …Colleges also have realized that parents can be very effective in changing student drinking behavior. „Students are more concerned about their parents being notified than they are of the legal consequences,“ said Edward Spencer, vice president for student affairs at Virginia Tech. (Source: Join Together, 2/26/10)