USA: Beyond Four Loko: Tackling Alcohol Ads for Young Drinkers
Dienstag 30. November 2010 von htm
On Nov. 17, the Food and Drug Administration (FDA) declared that the makers of drinks like Four Loko and Joose were not allowed to mix caffeine and alcohol. Many of the comments on various news sites said, more or less, that such a decision would „do nothing“ to stop binge drinking on college campuses.
They were right. While removing alcoholic energy drinks from the market may have been necessary, it doesn’t solve the larger problems.
The real issues, as Derrick Z. Jackson wrote in the Boston Globe Nov. 20, are underage and binge drinking. Far from taking either one seriously, he argued, we encourage them both. (Source: Join Together, 11/29/10)
Kategorie: Addiction, Advertising, Alcohol industry, Alcopops, Allgemein, Availability, Binge Drinking, Driving under the Influence, Health, Politics, Prevention, Statistics, Youth | Keine Kommentare »