Alkoholpolitik und Volksgesundheit

Study Identifies high-risk drinkers in USA

Mittwoch 13. Mai 2009 von htm

Study Identifies Cyber Millenials: High-Tech And Highly Educated Young Adults
„Audience segmentation“ refers to categorizing people by their behaviors, attitudes, opinions, or lifestyles. It is widely used in social-marketing efforts. A new study uses this method to find high-risk drinkers in the US, leading researchers to a group dubbed the Cyber Millenials: „the nation’s tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.“ (Source: Medical News Today, 5/12/09)

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