UK: Supermarket deals damaging alcohol brand building
Freitag 3. Dezember 2010 von htm
Cheap supermarket deals on alcohol are short-termist and damaging to alcohol brand building, while helping to reduce the value of Christmas to the alcohol industry. That’s the view of research company Mintel as a new study showed that spending on alcohol in the fourth quarter declined from £11.5bn in 2009 (probably 2008, htm) to £10.4bn in 2009, costing the industry over a billion pounds in lost revenue. It forecasts a bigger drop this year…. (Source: Google Alcohol News, 12/03/10) morningadvertiser.co.uk, 12/03/10
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