Alkoholpolitik und Volksgesundheit

Bud Campaign a Designated Dud

Dienstag 22. Dezember 2009 von htm

An attractive female beams her message across the opening page: „Wanna go home with me tonight?“ No surprise here: Budweiser is using sex to sell its latest public relations campaign, the “Budweiser Designated Driver.” Anheuser-Busch InBev (the global giant owner of Budweiser) has taken the old adage “sex sells” to heart, featuring beautiful people who drink too much, and do so often, as they tell us over and over in the campaign’s ad. (Source: Marin Institute, 12/15/09)

Kategorie: Addiction, Advertising, Alcohol industry, Allgemein, Driving under the Influence, Global | Keine Kommentare »

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