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MADD to Sell Line of Branded Nonalcohol Drinks

Donnerstag 24. September 2009 von htm

USA: Mothers Against Drunk Driving (MADD) is getting into the beverage business, inking a deal to sell a new line of nonalcoholic MADD Virgin Drinks. The Associated Press reported Sept. 19 that the licensing deal puts the MADD name on a line of nonalcoholic beers and wines as well as virgin mojitos, margaritas, and pina coladas. A portion of the profits will benefit MADD’s work to prevent drunk driving. MADD president Laura Dean-Mooney said the products also support the group’s mission by providing „the great taste needed to make guests feel like they are part of the party — but without the alcohol.“ (Source: Join Together, 9/24/09)

Kategorie: Allgemein, Driving under the Influence, Global, Prevention | Keine Kommentare »

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