Alkoholpolitik und Volksgesundheit

Anheuser-Busch InBev Resorting to Beer Giveaways

Freitag 22. Oktober 2010 von htm

As if beer weren’t cheap enough, in deliberate attempt to woo younger drinkers to the Budweiser brand, Anheuser-Busch InBev recently announced a plan to give away half a million free beers. With slogans promoting over-consumption like “Grab Some Buds” and the “Budweiser National Happy Hour,” the beer behemoth says the goal is getting new drinkers onboard. (Source: Marin Institute, 10/20/10)

Kategorie: Alkoholindustrie, Allgemein, Jugend, Werbung | Keine Kommentare »

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