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Alkoholpolitik und Volksgesundheit

Americans Love Football…Why Push The Beer?

Freitag 12. November 2010 von htm

30 Million underage youth view beer ads on Super Bowl Sunday.
Help Marin Institute fight back against Big Alcohol advertising during TV Sports events with our Free The Bowl contest. The more alcohol ads kids see, the more likely they are to drink.
10.7 million underage youth drink; 7.2 million binge drink. Our Free the Bowl video contest empowers youth (ages 10-20) to make original „counter-beer-ads“ to speak out against bombarding youth with beer ads during TV sports events like the Super Bowl. Help us launch our 2011 Free The Bowl contest on November17th—and give youth video a voice.
Anheuser-Busch InBev spends over $14 million on Super Bowl beer ads. Your donation can help counter that power. (Source: Marin Institute, 11/11/10)

Kategorie: Advertising, Alcohol industry, Allgemein, Binge Drinking, Children, Events, Global, Health, Prevention, Sports, Watchdogs, Youth | Keine Kommentare »

USA: Football & Beer are not the same thing

Mittwoch 27. Oktober 2010 von htm

Anheuser-Busch InBev wants kids to think so. Help Marin Institute fight back against Big Alcohol advertising during TV Sports events with our Free The Bowl contest. The more alcohol ads kids see, the more likely they are to drink. 10.7 Million underage youth drink; 7.2 million binge drink. The Free the Bowl video contest empowers youth (ages 10-20) to make original „counter-beer-ads“ to speak out against bombarding youth with beer ads during TV sports events like the Super Bowl. (Alert by Marin Institute, 10/27/10)

Kategorie: Alcohol industry, Alerts, Allgemein, Binge Drinking, Children, Education, Global, Parents, Prevention, Sports, Statistics, Watchdogs, Youth | Keine Kommentare »

Anheuser-Busch InBev Resorting to Beer Giveaways

Freitag 22. Oktober 2010 von htm

As if beer weren’t cheap enough, in deliberate attempt to woo younger drinkers to the Budweiser brand, Anheuser-Busch InBev recently announced a plan to give away half a million free beers. With slogans promoting over-consumption like “Grab Some Buds” and the “Budweiser National Happy Hour,” the beer behemoth says the goal is getting new drinkers onboard. (Source: Marin Institute, 10/20/10)

Kategorie: Alkoholindustrie, Allgemein, Jugend, Werbung | Keine Kommentare »

WM-Bier-Komödie: Ein Fall für die lokale Konkurrenz

Donnerstag 10. Juni 2010 von htm

Weil Anheuser-Busch InBev, der offizielle Fifa-Partner, sein Bier importieren muss, wird in den Fanzonen in Südafrika Gerstensaft von der Konkurrenz ausgeschenkt. Die macht das bessere Geschäft. (Quelle: Tages-Anzeiger, 10.6.10)

Kategorie: Alkoholindustrie, Allgemein, Feste und Feiern, Geschichten, Internationales | Keine Kommentare »

Alcohol Is the Name of the Game

Donnerstag 27. Mai 2010 von htm

Anheuser-Busch InBev leaves no stone unturned in its advertising efforts to get you to think ‚alcohol,‘ or more importantly, to think of their products when you think ‚alcohol‘. Our collective subconscious may take another hit from their advertising assaults if the company’s latest ploy becomes a reality: the naming of a newly built amphitheater in downtown Raleigh, North Carolina as the ‚Bud Light Amphitheater‘. (Source: Marin Institute, 5/25/10

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Politics | Keine Kommentare »

Help for Haiti Should Not be Branded

Donnerstag 28. Januar 2010 von htm

The recent earthquake in Haiti and its aftermath is by any measure a massive humanitarian disaster. The good news is that people all over the globe are doing whatever they possibly can to help–donating money, clothing, food, water, and their expertise. But most of these generous people are not putting out press releases about their good deeds. Nor are they branding their donated goods with their personal monikers. Why then, is Anheuser-Busch InBev sending out a press release about the 350,000 cans of water the company sent from its nearby plant in Santo Domingo? And why does the beer behemoth need to brand the cans of this much-needed water with its corporate logo? (Source: Marin Institute, 1/26/10)

Kategorie: Advertising, Alcohol industry, Allgemein, Global | Keine Kommentare »

Bud Campaign a Designated Dud

Dienstag 22. Dezember 2009 von htm

An attractive female beams her message across the opening page: „Wanna go home with me tonight?“ No surprise here: Budweiser is using sex to sell its latest public relations campaign, the “Budweiser Designated Driver.” Anheuser-Busch InBev (the global giant owner of Budweiser) has taken the old adage “sex sells” to heart, featuring beautiful people who drink too much, and do so often, as they tell us over and over in the campaign’s ad. (Source: Marin Institute, 12/15/09)

Kategorie: Addiction, Advertising, Alcohol industry, Allgemein, Driving under the Influence, Global | Keine Kommentare »

Big Beer Profits Persist

Mittwoch 18. November 2009 von htm

Beer giant MillerCoors just reported its third-quarter profits increased a hefty 37 percent to $229.7 million, up from $168 million a year ago. Its biggest competitor, Anheuser-Busch InBev, also just announced it had a successful third quarter, with its profits more than doubling to $1.55 billion from $690 million. (Source: Marin Institut, 11/15/09)

Kategorie: Alcohol industry, Allgemein, Global, Statistics | Keine Kommentare »

Die Bierindustrie floriert (dank?) trotz Krise

Mittwoch 18. November 2009 von htm

Der US-Biergigant MillerCoors berichtet über einen Gewinnanstieg im 3. Quartal von 37% auf $229.7 Mio., der grösste Konkurrent, Anheuser-Busch InBev, konnte den Gewinn mehr als verdoppeln, auf $1.5 Mia.
Vom Schweizer Biermarkt wird berichtet, er sei um 0.1% zurückgegangen. Der Anteil der Importe nahm um 6.4% zu, der Anteil der einheimischen Produktion um 1.7% ab. Der Bundeskasse seien 110 Mio. als Biersteuer abgeliefert worden. Quelle: Quellen: Marin Institute, 15.11.09 / NZZ, 17.11.09

Kategorie: Alkoholindustrie, Allgemein, Internationales, Schweiz, Statistik | Keine Kommentare »

Pacific Island Nations Say No to Bud Nation

Freitag 30. Oktober 2009 von htm

You can almost picture the Anheuser-Busch InBev boardroom erupting in enthusiasm over the marketing agency pitch of their latest idea: describing the Pacific Islands of Palau, Commonwealth of the Northern Marianas Islands (CNMI), Guam, Yap, Chuuk, Pohnpei, Kosrae, and the Marshall Islands as a “Bud Nation.”
Yes, Big Beer’s biggest multinational conglomerate is thinking bigger. For years, ballpark stadium owners all over the U.S. have been selling their property’s naming rights to the highest bidder. Think Coors Field, Busch Stadium, and Miller Field. But that’s beer advertising for maybe a couple of million or so people per year. Why not rename a country in their image instead? No–think even bigger. Why not rename a whole island chain of nations?
Not so fast. Two separate resolutions have been filed by the Directors of the Association of Pacific Island Legislatures (Resolution No. 49-BOD-07, CD1) and the nation of Palau (Senate Resolution No. 7-170) to request that Anheuser-Busch cease and desist from describing the Pacific Island nations as a „Bud Nation.” (Source: Marin Institute News, 10/22/09)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Parliaments / Governments, Politics, Prevention | Keine Kommentare »

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