Alkoholpolitik und Volksgesundheit

New trend report on Corporate Social Responsibility

Montag 20. Juli 2009 von htm

EUCAM has released its newest trend report called: Corporate Social Responsibility: the New Marketing Tool. From its conclusions: „By including the brand name in social responsible campaigns, brand awareness and brand recognition are raised. Therefore, it is safe to label such campaigns as advertisements. In these campaigns the alcohol producers claim to contribute to the solving of alcohol related problems. Thus far, those claims have not been scrutinized well enough to say that they do, or do not, hold water. What we can say is that comparable CSR campaigns of the tobacco industry have been proven to have no effect or even undesirable effects on behavioral changes (14).“ (Source: EUCAM, 7/18/09) (see also the new campaign by the British Government with the alkohol industry)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Prevention, Publications, Research, TOP NEWS | Keine Kommentare »

NL: Local alcohol marketing regulations on the rise

Dienstag 16. Juni 2009 von htm

The Dutch city of Rotterdam wants to ban alcohol advertisements in its nightlife zones. In doing so the municipality hopes to decrease the alcohol use of minors and reduce vandalism on nights out. The city’s college of mayor and aldermen is exploring the legal possibilities to tighten the regulations on such advertisements. This plan is announced in the city’s ‘Plan of alcohol approach 2009-2010’, which also states that on nights of evening entertainment the number of incidents increase six fold, compared to regular days.
(Source: Adformatie, April 21 2009) Alcohol marketing regulations at the local level can be a way to limit alcohol advertisements, if there is not enough political support at the federal level. (Source: EUCAM Newsletter June/July 09, 6/16/09)

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Kategorie: Advertising, Allgemein, Global, Parliaments / Governments, Politics, Prevention, Violence and crimes, Youth | Keine Kommentare »

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