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Alkoholpolitik und Volksgesundheit

Lakers Games Need More “Excitement”

Freitag 4. September 2009 von htm

1800 Tequila Is Just the Ticket. When the Los Angeles Lakers won the 2009 NBA Championship in June, the streets outside the Staples Center erupted in violence. Instead of simply celebrating the victory, many fans rioted, a local gas station was looted, a police car was torched, and a bus was vandalized. But here’s the amazing thing about this story: The final game was played on the opposite end of the continent, in Miami, and was not even broadcast at the Staples Center in Los Angeles, as it had been in previous years. According to police, the fans-turned-rioters poured out of the bars surrounding the Staple Center when the game ended, and mayhem ensued.
Given this very recent history, it’s astonishing that the L.A. Lakers would, barely two months later, sign a deal to market 1800 Tequila courtside. Even more incredible is this statement by the team’s Chief Marketing Officer Tim Harris:
“Our goal is to ensure that Lakers games are the most enjoyable and exciting games to watch. Through this groundbreaking partnership, 1800 will provide Lakers fans with the familiar flavor of the super-premium spirit and a variety of beverage choices to enjoy while celebrating courtside, while ensuring that we communicate responsible drinking.” (Source: Marin Institute, 8/23/09) Comment: Just unbelievable.

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Sports, Violence and crimes, Youth | Keine Kommentare »

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