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Alkoholpolitik und Volksgesundheit

USA: Gasolina “Party in a Pouch” Adds New Fuel to the Booze Fire Targeting Urban Kids

Donnerstag 30. Juni 2011 von htm

Gasolina-CapriSun Following in the footsteps of brands like Four Loko and Blast who use colorful, youth-oriented packaging and pop-culture icons to market their products to an underage, urban demographic, newcomer Gasolina Urban Blends has upped the ante with its “Party in a Pouch“ line: Brightly colored, 200-ml aluminum pouches complete with little straws inside to suck up the vodka, tequila, and rum, plus some fruit juice.
These pouches look remarkably similar to Capri Sun. Yes, the same packaging you see at youth soccer games across the country has now been repurposed for easy-access, take-anywhere alcohol. … (Source: Marin Institute, 06/29/11)

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Dieser Beitrag wurde erstellt am Donnerstag 30. Juni 2011 um 15:11 und abgelegt unter Advertising, Alcohol industry, Alcopops, Allgemein, Global, societal effects, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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