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Alkoholpolitik und Volksgesundheit

Inefficacy of self-regulation of alcohol advertisements

Sonntag 22. Mai 2011 von htm

– a systematic review of the literature
Abstract
Objective: The most recent scientific literature indicates that alcohol advertising influences behavior, particularly early and higher alcohol consumption by children and adolescents. From a public health perspective, alcohol advertising should be restricted. In many countries, as well as in Brazil, limits to alcohol advertising are established by industry self-regulation (e.g. controlled by the advertising community itself). We examined in this review all papers on the subject of industry self-regulation of alcohol advertising published in the international literature. … Discussion: The set of papers obtained indicates that industry self-regulation of alcohol advertising does not show evidence of efficacy. In other
words, such a regulation does not prevent, for instance, alcohol advertising directed at children and adolescents. Conclusion: Further measures should be considered for the control and the broadcast of alcohol advertising, such as independent monitoring, legal control. (Source: Alcohol Reports, 5/18/11) scielo.br

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Dieser Beitrag wurde erstellt am Sonntag 22. Mai 2011 um 14:27 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Media, Prevention, Research, societal effects, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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