Alkoholpolitik und Volksgesundheit

USA: Marin Institute Says Don’t Forget Four Loko, Joose, and Tilt

Donnerstag 5. Mai 2011 von htm

SAN FRANCISCO, CA (APRIL 21, 2011) – Alcohol industry watchdog Marin Institute applauded 17 state attorneys general and San Francisco City Attorney Dennis Herrera for their quick action to stop the latest supersized alcopop – Blast by Colt 45.
„State law-enforcers heard the national outcry,“ said Bruce Lee Livingston, executive director of Marin Institute. “Supersized alcopop Blast is too big, too potent and marketed to youth.”
The sickly sweet, 12% alcohol fruity-flavored beverage is sold in 23.5 oz. cans, which the attorneys general deemed “impossible to drink responsibly.” Marin Institute had mounted a petition campaign before the product’s official release on April 5, targeting the Metropoulos family – new owners of Colt 45 parent Pabst Brewing Company. Activists drew public attention to the dangerous brew and its exploitative viral marketing to young fans of hip-hop/rap star Snoop Dogg, the spokesperson and public face of the new product.
Minister Paul Scott, of Durham, NC-based Messianic Afrikan Ministry said, “We must stop these corporations from using the beautiful art of Hip Hop to destroy young minds. Music should instead be used to strengthen them.” … (Source: Marin Institute, 4/25/11)

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Dieser Beitrag wurde erstellt am Donnerstag 5. Mai 2011 um 10:30 und abgelegt unter Advertising, Alcohol industry, Alcopops, Alerts, Allgemein, Binge Drinking, Global, Politics, Prevention, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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