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Declining Youth Exposure To Alcohol Ads In Magazines

Donnerstag 12. August 2010 von htm

Youth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008, according to a new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
Although 325 alcohol brands advertised in magazines in 2008, just 16 brands accounted for half of the advertising placed in publications more likely to be seen per capita by youth than by adults. Leading the list were Patron Silver Tequila, Absolut Vodka, Kahlua Liqueurs, Ketel One Vodka and Jim Beam Bourbon Whiskey. (Source: Medical News Today, 8/11/10)

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Dieser Beitrag wurde erstellt am Donnerstag 12. August 2010 um 18:34 und abgelegt unter Advertising, Allgemein, Global, Research. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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