www.alkoholpolitik.ch

Lately a ruling in Denmark – the first of its kind – provides that alcohol has no place in advertising targeted minors. The ruling is a victory for the Consumer Ombudsman, as well as for Alcohol and Society (former Danish Alcohol Policy Network) being the fruit of several complaints throughout the years.
Two years ago in 2008 the Danish Consumer Ombudsman clamped down on youth travel agencies with the law addition of 2006 as his legal basis. He thereby introduced a complete ban on alcohol in marketing targeted minors (below 18). December 2011 the law was put to the test and stood its ground. The court has sentenced the youth travel agency, Dansk Ungdomsferie Aps a 55.000 fine (7.000 Euros) for targeting minors and encouraging alcohol consumption. …
(Source: Eurocare Newsletter, 01/25/12)

Press Release IOGT-International, 01/21/12
Fifa, football’s world governing body, keeps insisting that alcohol must be sold at all venues hosting matches in the 2014 World Cup in Brazil. Fifa even speaks of a right to sell beer. But alcohol is currently banned from Brazilian stadiums as part of measures to reduce violence in football and to improve public health in general. The country’s health minister has urged Congress to maintain the ban in the new “World Cup law”.

But Fifa is not willing to accept these arguments and Secretary-General Jerome Valcke says: “Alcoholic drinks are part of the Fifa World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.”

“No, we do not excuse your arrogance,” says Mr. Sven-Olov Carlsson, President of IOGT International, “and we cannot accept that Fifa is willing to jeopardize the fun of the game, the safety of children and families and the positive social development in Brazilian society.”
“We suggest Fifa to take a good, hard look at its own Corporate Social Responsibility because words should be followed by deeds,” urges Mr. Carlsson.

Fifa writes on its webpage: “Ensuring that the game of football reflects the highest values of society is essential to Fifa. Through its regulations and actions on and off the pitch, Fifa fights negative influences on the game and ensures that the fundamental values are respected.”

A WHO study carried out in (among others) Brazil, showed that about 46% of violence-related cases included alcohol use. The study also demonstrated that violence related injuries increase with alcohol use. Global evidence shows that alcohol marketing, like sports sponsorship, causes earlier onset of alcohol use among youth and heavier alcohol use for those already consuming. All over the world, alcohol is an obstacle for development and human dignity. It is the socially the most harmful drug.

“That’s why IOGT International strongly supports the Brazilian Health Minister and calls on the Brazilian Parliament to keep football stadiums free from alcohol,” says Mr. Carlsson and continues:
“Football is about creativity and freedom. Alcohol is not. So, why does Fifa force them together and knowingly accept that people will suffer? For the profit? We demand from Fifa to take its own words seriously and put people before profit. Let’s set football free.”

London School of Economics launches inquiry into allegations Jewish student’s nose was broken during incident in Val d’Isère
The London School of Economics is investigating allegations that a Nazi-themed drinking game led to a brawl in which a Jewish student’s nose was broken.
The inquiry relates to a skiing trip to Val d’Isère organised by the students’ union last month and attended by 150 students from the university’s athletics union.
According to a statement released by the LSE’s Jewish society, the assault took place after a Jewish student objected to the drinking game. The violence was not serious enough for French police to be involved, a students’ union source said.
The LSE said: “These are disturbing allegations relating to events which took place on a foreign trip organised by the students’ union. Both the SU and LSE are investigating these events and are prepared to take disciplinary action if the allegations are shown to be true.
(Source: newsletter Active, 01/19/12) guardian.co.uk, 01/16/12

The Centers for Disease Control and Prevention (CDC) say 38 million American adults are binge drinkers, and most of them are ages 18 to 34. In a new report, the CDC says that while binge drinking is more common among young adults, those age 65 and older who binge drink do so more often—an average of five to six times a month. …

Binge drinking is responsible for more than half of the 80,000 alcohol-related deaths each year in the United States, and accounts for about three-fourths of the more than $200 billion in costs from alcohol abuse, according to the CDC.

“Binge drinking causes a wide range of health, social and economic problems and this report confirms the problem is really widespread,” CDC Director Thomas R. Frieden, M.D., M.P.H. said in a news release. “We need to work together to implement proven measures to reduce binge drinking at national, state and community levels.”

The CDC found binge drinking is more common among people with household incomes of $75,000 or more. However, binge drinkers with household incomes of less than $25,000 have the largest number of drinks per sitting—an average of eight to nine drinks.
(Source: Join Together, 01/11/12)
Comment: In one of the online comments is pointed out that this result shows that not only the alcoholics are the problem who cause the alcohol related harm to society. That is what the alcohol industry wants to make us believe.
From Full report (pdf):
Implications for Public Health Practice: More widespread implementation of Community Guide–recommended interventions (e.g., measures controlling access to alcohol and increasing prices) could reduce the frequency, intensity, and ultimately the prevalence of binge drinking, as well as the health and social costs related to it.

16-year-olds can currently buy beer and wine in stores, but must wait until they are 18 to be served in bars.
In an Opinion poll of 1,126 Danes conducted for Retail Institute Scandinavia, 73 percent said it was “a good idea” or “a very good idea” to forbid the sale of alcohol to individuals under 18.
Sharing that opinion was the health minister, Astrid Krag of the Socialistisk Folkeparti (SF).
“Danes’ high alcohol consumption is to blame for poor health and a lower life span, and especially among the younger population we have a problem that we must tackle,” Krag said to Berlingske newspaper. “Therefore, I’m happy to the see the opinion results and I believe that the age limit is one of the things we should adjust.” … (Source: Alcohol Reports – News, 01/09/12) theCopenhagenpost, 01/06/12

EUROPEAN COMMISSION, HEALTH & CONSUMERS DIRECTORATE-GENERAL, Directorate C – Public Health and Risk Assessment
Unit C4 – Health Determinants, Brussels 17 November 2011
Summary Report, 12/22/11

Research that claims lifting the price of alcohol will not curb binge drinking has been denounced by a leading alcohol health promotion group.

The research, from Australia’s Griffith University, found there was no significant change to the number of occasions people engaged in binge drinking when the price of liquor rose.

However, price rises did increase the number of days people went alcohol-free, while the the number of days people consumed between one and four drinks (non-binge drinking) also fell.

But Alcohol Healthwatch director Rebecca Williams said overall research had shown that price was one of the best tools available to reduce overall consumption and harm.

“Price is probably the sharpest tool in the shed as a mechanism for affecting harm. The overall research is very, very clear that it does target the things we need to target, which is the early drinking in young people, and the heavy drinking.”

The Law Commission recommendations on alcohol reform included a 50 per cent increase in excise tax, which would increase the price of alcohol by about 10 per cent on average.

The Griffith University research analysed household surveys of almost 80,000 people and asked them how their behaviour would change with a 1 per cent increase in the price of alcohol.

“There may be a need to broaden the net and better identify what policies can and cannot do and investigate alternatives to price increases,” researcher Joshua Byrnes said.

Source: Alcohol Reports, 12/20/11) stuff.co.nz, 12/18/11

Comment: No wonder they didn’t find a significant change when asking about an increase of 1 per cent. Even a 10% increase could be too little.

The health and social care provider Turning Point has said alcohol misuse within families is an escalating concern in its new report “Bottling it up: the next generation”. It says early screening and identification of families is needed urgently to prevent the ‘inter-generational cycle’ of alcohol misuse which blights the lives of children and undermines their life chances.

Up to 2.6 million children live with parents who drink at “hazardous” levels and around 700,000 children are thought to live with dependent drinkers. As picked up in the Daily Express, pressure put on women to be “supermums” was felt to be increasing alcohol use as a coping mechanism. Turning Point said more than 5,000 people who used their alcohol treatment services last year were parents.

The report says children of parents who misuse alcohol are more at risk of depression, anxiety and increased anger. Turning Point also highlighted JRF research which found that children who see their parents drunk are twice as likely to get drunk themselves. Children living with drinking parents are also more likely to experiment at an early age with alcohol and drugs, increasing the risk of their own later life substance problems.

In the report Turning Point call on the Government to place a duty on Local Authorities to develop strategies that take into account the harms to family life and children’s development. They also advocate the development of services which are more family focused and home-based, better liaison between adult and children’s services, and more information available to help affected children. … (Source: Alcohol Policy UK, 12/15/11)

France, with a culture that embraces wine, is facing serious concerns about teenage binge drinking, NPR reports.

Many parents in France and other European countries permit their teens to drink alcohol at home. But new French pop-up street parties, organized through Facebook, are encouraging teens to drink shots of vodka, and are contributing to a growing problem of binge drinking among teens.

According to Bertrand Nalpas, who leads the Alcohol and Addiction Office at the French National Institute on Health and Medical Research, the number of French teenagers who drink heavily is on the rise. He estimates that about 20 percent of French 17-year-olds are drunk at least three times a month, even though new laws in France prohibit anyone under 18 from buying alcohol. … (Source: Join Together, 12/12/11)

Study: Brand alliance leads to increase of consumption amongst youths A new study by the New Zealand Massey University and SHORE, Social and Health Outcomes Research and Evaluation, suggests that establishing a brand alliance between the age of 13 and 14 is not only related with drinking and future intentions to drink, but also with harmful drinking patterns including binge drinking. Furthermore, the study implies that all forms of alcohol marketing are associated with drinking by young people. However, more active engagement, such as owning merchandise and downloading screensavers are stronger predictors of drinking.

The study, set out to examine the relationship between measures of awareness to marketing and drinking among young New Zealanders, is based on telephone survey data from 2538 13 to 14 year olds. …
(Source: EUCAM, 12/04/11)