www.alkoholpolitik.ch

Drinking too much alcohol can take a heavy toll, not only on a person’s health but also on his or her family relationships and work or school performance. Alcohol consumption can lead to alcohol dependence and abuse, contribute to a number of diseases and mental and behavioral disorders, and may lead to a range of injuries. In addition, drinkers and their families are subject to social harm, such as family disruption, problems at the workplace (including unemployment), criminal convictions, and financial problems. They also encounter higher health care and related costs. …
(Source: Alcohol Alert Number 83, NIAAA)

The Federal Trade Commission (FTC) is requiring 14 major alcoholic beverage producers to provide information about their online marketing. The FTC will use the information for a study that will guide recommendations on how the alcohol industry should regulate itself, both online and offline.

The last time the FTC completed an alcohol marketing study was in 2008, using data from 2005, according to The Kansas City Star. That study found only 1.9 percent of alcohol marketing expenditures went toward Internet efforts.

The marketing landscape has changed dramatically since then, with a much greater emphasis on social media. For example, Bacardi has at least seven Facebook pages, with a total of 1.7 million fans, according to David Jernigan, Director of the Center on Alcohol Marketing and Youth at Johns Hopkins University’s Bloomberg School of Public Health. He notes that Captain Morgan Rum has a video game app for iPhones. Many companies connect with consumers through Twitter. …
(Source: Join Together, 05/3/12)

Today, HEIDI – an internet based wiki that presents reliable and comparable data about health in the EU – has been launched by the European Commission’s Directorate-General for Health & Consumers. Although Heidi has been set up by the Commission, the content is written by European health experts – who are responsible for their contributions and can directly upload and edit information.

HEIDI stands for Health in Europe: Information and Data Interface. It is a dynamic tool that collects, updates and shares information about health in Europe, for example on health status, health determinants, systems and policies. Keep up-to-date by bookmarking the site!

The abundance of health data and indicators in the HEIDI wiki is constantly being added to and updated. The data can be sorted per year, by country and by region, allowing at-a-glace comparisons across the years and between Member States and regions in the EU. For a selection of health topics, the tool allows for the data to be presented in a variety of graphs – line chart, bar chart, map chart and table chart.

For more information on EU health indicators:
http://ec.europa.eu/health/indicators/policy/index_en.htm

Summary:
Drink responsibly” messages function as one tool in the alcohol industry’s marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly” slogan also serves as a public relations distraction for alcohol corporations fighting evidence-based, effective policies such as increasing alcohol taxes, restricting alcohol advertising, and maintaining state control of alcohol sales. There is no evidence to show that “drink responsibly” messages are an effective strategy for reducing alcohol consumption or related harm. Much like Big Tobacco’s anti-smoking campaigns, alcohol industry facades like “drink responsibly” are counterproductive and could backfire, increasing intent to use the product instead of decreasing alcohol-related harm. …
(Source: Alcohol Justice, 05/01/12)

In Focus
Self-regulation is not an answer
AMMIE Final Report: European alcohol industry fails in protecting young people towards alcohol marketing
News from Eurocare
Actis: Loss of income if the pubs close one hour earlier

News from the European Union Institutions

News from across Europe

News from the World Health Organization

Upcoming events

(Source: Eurocare, 05/03/12)

Around 50 Norwegian municipalities currently have places that sell alcohol to three o’clock at night. If these pubs have to close the sale of alcohol an hour earlier, the income of each club will probably be reduced by around 10 percent, according to a new report from the Norwegian National Institute of Alcohol and Drug Abuse Research (SIRUS).

- The main conclusion is that a one-hour reduction in the sales hours will reduce revenue per pint with an average of 9 to 12 percent, said SIRUS researcher Hans Olav Melberg.

- This is an average. Some restaurants and bars will experience a larger drop in sales, while others will experience a smaller effect, said Melberg.

The figures from the research are good news for all those who are working for an reduction of binge drinking and violence, says Sten Magne Berglund, Deputy Secretary General of Actis – a Norwegian Policy Network on alcohol and drugs. …
(Source: Eurocare Newsletter 4/2012)

TELL L.A. City Public Safety Committee to Stop Sitting on the Motion to Ban Alcohol Ads on Public Property. Last summer, with your help, we banned alcohol ads from 6,000 bus benches in the City of Los Angeles. Now let’s ban alcohol ads completely from all Los Angeles public property.

Councilmember Richard Alarcón introduced a motion to ban alcohol ads city-wide last year, but the Public Safety Committee is refusing to bring the motion forward.
It’s time to mobilize, and organize to protect our children from “city-authorized” alcohol ads!

SEND your letter to the L. A. Public Safety Committee Telling them to MOVE THE MOTION to Ban Alcohol Ads from All L.A Public Property!
TAKE ACTION NOW (Source: Alcohol Justice, 04/19/12)

Last month the Nebraska Supreme Court ruled that flavored malt beverages, also known as alcopops, are distilled spirits and should be classified and taxed as such, instead of the beer tax rate the state has been using. The ruling meant 12 times more alcopops tax revenue for the budget-beleaguered state, and less access to alcopops for youth, whom producers target with these products.

A ruling like that should have policymakers celebrating, wouldn’t you think? After all, their responsibility is to serve the health and welfare of the public they represent, along with keeping a balanced budget for the state. Or is it? Just one month after the ruling, state legislators effectively overturned the Nebraska Supreme Court’s decision with LB 824. Nebraska Governor Dave Heineman approved the legislation April 6. The new law keeps the status quo intact: taxing alcopops at the beer rate and keeping the products available wherever beer is sold. …

It’s no surprise to see certain legislators going out of their way to please the powerful alcohol industry lobby at the expense of the communities they are supposed to represent. However, we don’t often see a legislature deliberately override the state supreme court in order to make alcohol companies happy. Welcome to the Doghouse, Nebraska Legislature and Governor Heineman.
(Source: Alcohol Justice, 04/17/12)

Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers.

Last week, major producers from the alcohol industry together with the World Federation of Advertising presented The Responsible Marketing Pact which scales up self-regulation[1]..

As a response, Civil Society Organisations with diverse backgrounds are now reminding policy makers at European and Member State level about the need for better regulation and co-regulation, and urge the European Commission and Member States officials not to jump on easy solutions in a new EU Alcohol Strategy 2013-2020.

“It cannot be left to the producers of a harmful product to decide how, when and where it will be marketed. Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers. The content of this pact is basically the old ineffective measures of self-regulation in a new package. What we are witnessing are two powerful industries formally coming together to fight regulation- this is alarming”, says Mariann Skar, Secretary General of the European Alcohol Policy Alliance. …
Source: Eurocare.org, 04/25/12)
also: press release Active, 04/25/12)

Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution

Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials.

This conclusion is in conflict with recent statements of the alcohol industry. This industry claims that self-regulation is functioning perfect and has to be expanded. The AMMIE researchers conclude that only a total ban on alcohol advertising can prevent the harmful impact of alcohol advertising on the drinking levels of young people.

The new research is a part of the AMMIE project (Alcohol Monitoring Marketing in Europe); the project is co-financed by the European Commission and coordinated by the Dutch Institute for Alcohol Policy (STAP). The research has been implemented in Bulgaria, Denmark, Germany, Italy and the Netherlands in cooperation with the John Hopkins Bloomberg School for Public Health in the US.

The summary report of the AMMIE project ‘Commercial promotion of drinking in Europe’ will be presented Thursday the 26th of April at the European Alcohol and Health Forum of the European Commission. …
(Source: EUCAM, Press release, Wednesday 25th of April 2012)