www.alkoholpolitik.ch

Alkoholpolitik und Volksgesundheit

Archiv für die Kategorie 'Sports'

AU: Sports get $25m to curb binge drinking

Samstag 30. Juni 2012 von htm

TWELVE sports associations will become teetotal when it comes to alcohol sponsorship after a $25 million deal with the government.

The groups have struck a deal to promote safe alcohol consumption by adults, alcohol-free sporting environments for minors and to reduce alcohol promotion in their codes.

But the AFL and NRL were not part of the deal. Those that do have a stake include national associations for soccer, basketball, netball, swimming, cycling, hockey, athletics, skateboarding, volleyball, equestrian, triathlon and canoeing. They will be precluded from sponsorship that promotes alcohol consumption as it would be in conflict with the health campaign message of Be the Influence, Tackling Binge Drinking.

(Source: Harvard World Health News, 06/29/12) smh.com.au, 06/24/12

Kategorie: adults, Advertising, Allgemein, Documents, Global, Parliaments / Governments, Politics, Prevention, societal effects, Sports, Youth | Keine Kommentare »

Eurocare Newsletter 6/2012

Donnerstag 21. Juni 2012 von htm

In Focus
Launch of Eurocare recommendations for a future EU alcohol strategy
Estonia is developing an alcohol policy green paper

News from Eurocare
Actis (Norway): The Government says no to curbing serving hours
Alcohol and Society (Denmark) challenges Carlsberg over the promotion of alcohol in Denmark
Alcohol Focus Scotland: Scottish policy developments
SLAN (Sweden): Summer updates

News from the European Union Institutions
Presentations from the 10th meeting of the Committee on National Alcohol Policy and Action
EU Health Programme – Annual report 2010
Health-EU Portal survey ….

News from across Europe

New research and reports

Upcoming events
(Source: Eurocare, 06/19/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Newsletter, Parliaments / Governments, Politics, Prevention, Publications, Research, Sports, Statistics, Watchdogs, Youth | Keine Kommentare »

Alcohol Industry v Health Ministry 1:0

Freitag 8. Juni 2012 von htm

Sport is not an arena for alcohol promotion

This weekend, UEFA Euro 2012 kicks off in Warsaw. During the next weeks 1.4 million fans are expected at the stadiums, and millions of people will follow the championship from more than 200 territories around the world. This is a brilliant opportunity to promote sport, physical activity and a healthy lifestyle. However, looking at the sponsors to UEFA Euro 2012, healthy lifestyle is not the message put forward when exposing the audience with sponsors such as Coca Cola, McDonalds and Carlsberg. Carlsberg is one of the leading breweries in the world, and is one of the official sponsors to the UEFA Euro 2012.

In 2009, global sponsorship spending was estimated for 44.8 billion USD; compared to 5.6 billion in 1987. It must be working and paying off. ‘It is extremely disappointing that with such an unique platform UEFA with silent blessing of political leaders is choosing to promote alcohol over health. To associate and brand football together with alcohol is more than problematic. It is simply lack of any long term consideration of the impact bad health will have on the population.’ says Mariann Skar- Secretary General of European Alcohol Policy Alliance. …
(Source: Eurocare, 06/7/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Non-communicable diseases, Politics, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

European research institutes plea for a ban on sport sponsorship by the alcohol industry

Mittwoch 6. Juni 2012 von htm

Results from the project Alcohol Marketing Monitoring in Europe (AMMIE) stress the need to implement a ban on sport sponsorship of alcohol brands in Europe. The project clearly shows that popular sports like football are heavily sponsored by alcohol brands, which is also the case with the UEFA Championship in Poland and Ukraine starting the coming weekend. – The AMMIE project shows how sport is being sponsored intensively by alcohol producers and that a ban is clearly needed, says Wim van Dalen, coordinator of AMMIE and Director of STAP – Dutch Institute for Alcohol Policy.

More sponsoring, more drinking
Recent studies shows that sport events sponsored by the alcohol industry are associated with higher levels of alcohol consumption among the sport spectators compared to spectators at sporting events where the event is not sponsored by the alcohol industry. This is especially worrying when the UEFA Championship starts the coming weekend with Carlsberg as one of the main sponsors.

Many sport clubs sponsored by the drinks industry
The AMMIE project has made the first attempt to examine alcohol-branded sport sponsorship of the top clubs of the five most frequently performed sports teams in Bulgaria, Denmark, Germany, Italy and the Netherlands. Until now there has been no data available that gives insight in the number of sport clubs that are sponsored by alcohol brands. AMMIE shows how this is widespread and should be paid more attention to. In AMMIE, national statistics were used to select the five most frequently performed sports teams in each country. Of these sports, the ten teams that play in the highest division are rated as top clubs. Of these 50 top clubs, the club websites have been scanned thoroughly for the presence of alcohol-branded sponsors. Following is data from each AMMIE country more detailed described.

Young people exposed
Although the sport events with the famous clubs are not exclusively viewed by youth, nonetheless children and adolescents represent a significant proportion of the general viewing public. In this regard, the message to youth is clear: sport and alcohol consumption is positive and fun and famous players support the very brands advertised. Alcohol consumption is therefore connected to the healthy image of sport activities, although it is, in reality, a causal factor in more than 60 different diseases and illnesses (WHO, 2007). …

Alcohol sponsor shapes the image of the club

AMMIE provide insight into the way sponsorships shape their contributions to popular sports and their clubs in the five countries studied. Not only does the presence of an alcohol brand sponsoring a sport club stand out, but also the role of this sponsor in shaping the image of the club. When alcohol producers sponsor a sport club, not only can their logo be found on their website, the stadium or sporting hall can be named after the alcohol brand and the alcoholic beverages of this brand can be sold on the website and/or within the sporting club (canteen/bar). In this way the alcohol brand attempts to associate itself with the sport, the sport club, its sportive success, the loyalty of its fans and its positive image in society.

For more information contact:
The Dutch Institute for Alcohol Policy (STAP)
PO box 9769
3506 GT Utrecht
The Netherlands
Tel: 0031 30 6565041/ 0031 6 53295544

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, consumption, Global, Media, Newsletter, Politics, Prevention, Publications, Research, societal effects, Sports, Statistics, Youth | Keine Kommentare »

Russian Olympians Will Stay Dry During London Games

Dienstag 22. Mai 2012 von htm

Alcoholic drinks will be banned at any event organized by the Russian delegation in which athletes or delegation officials participate, Kommersant reported, citing information from the minutes of a meeting led by Deputy Prime Minister Dmitry Kozak, the official in charge of the team’s trip to London.
Kozak representative Ilya Dzhus confirmed the information to Kommersant. “Olympic values are not commensurate with using alcohol,” he said.

The ban applies to the Russian Olympic Committee, the Sochi 2014 organizing committee, the All-Russian Association of Summer Olympic Sports and the company Bosco di Ciliegi, the official outfitter of the Olympic team.

But a federal official in the meeting with Kozak suggested that organizers can make alcoholic beverages available at parties for their corporate clients and sponsors, as long as athletes or members of the official delegation do not participate. …
(Source: Alcohol Reports, News, 05/21/12) The Moscow Times, 22 May 2012

Kategorie: Allgemein, Availability, consumption, Events, Global, Prevention, Sports, Youth | Keine Kommentare »

Brazil Leaders Revolt Against FIFA

Donnerstag 8. März 2012 von htm

A special committee of the Brazilian Chamber of Deputies is expected to vote Tuesday on the “General Law of the Cup” (“Lei Geral da Copa”), but relations between the government and the head of the Federation International de Football Association (FIFA) have completely melted down after macho comments by Secretary General Jérôme Valcke. Last month, Valcke stated “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.”

Valcke caused an explosive response in Brazil when he stated on Friday: “You have to push yourself, get a kick up the backside and just deliver this World Cup.” That arrogant comment led to a powerful response by Brazilian Sports Minister Aldo Rebelo on Saturday, “In light of these statements, which are inadequate and unacceptable comments for any type of relationship, the Brazilian government… no longer accepts Secretary-General Valcke as an interlocutor.” Brazilian presidential adviser Marco Aurelio Garcia added fuel to the fire Sunday, calling Valcke a loudmouth and a bum (“boquirroto” and “vagabundo”).

In an effort to reduce alcohol-related sports violence and protect public health in general, alcohol sales have been banned from football stadiums in Brazil since 2003. A World Health Organization study that included Brazil showed that about 46% of violent incidents seen in the emergency room were related to alcohol use. …
(Source: Alcohol Justice, 03/06/12)
See also press release by IOGT-International

PS Unfortunately, the special committee of the Brazilian Chamber of Deputies has accepted the “General Law of the Cup”. It’s a shame! Now it is up to the parliament.

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Availability, Events, Global, Parliaments / Governments, Politics, Prevention, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

USA: Youth Targeted with Sex, Violence, Toys and Beer

Dienstag 28. Februar 2012 von htm

The Ultimate Fighting Championship (UFC), the world’s largest promoter of violent cage fighting events and Anheuser-Busch InBev (ABI), makers of the Bud Light family of beers, are delivering harmful content to millions of youth. The underage viewers are treated to people beating one another to a bloody pulp, brought to them by Bud Light…or is it Blood Light?
Protect Youth, Pull the Plug on Bud Light Ads at UFC Fights

In its 2011 announcement of Bud Light’s UFC sponsorship renewal, ABI boasts that it “will continue to immerse the beer into all areas of the world’s premier mixed martial artsorganization.” This includes a thinly veiled effort to target underage youth with graphic violence and sexually explicit ads. According to UFC president Dana White, “…Our target audience is anywhere from age 17 to 35.” …
(Source: Alcohol Justice, 02/27/12)

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Children, Global, Prevention, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

FIFA is forcing Brazilian government to change law

Samstag 21. Januar 2012 von htm

Press Release IOGT-International, 01/21/12
Fifa, football’s world governing body, keeps insisting that alcohol must be sold at all venues hosting matches in the 2014 World Cup in Brazil. Fifa even speaks of a right to sell beer. But alcohol is currently banned from Brazilian stadiums as part of measures to reduce violence in football and to improve public health in general. The country’s health minister has urged Congress to maintain the ban in the new “World Cup law”.

But Fifa is not willing to accept these arguments and Secretary-General Jerome Valcke says: “Alcoholic drinks are part of the Fifa World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.”

“No, we do not excuse your arrogance,” says Mr. Sven-Olov Carlsson, President of IOGT International, “and we cannot accept that Fifa is willing to jeopardize the fun of the game, the safety of children and families and the positive social development in Brazilian society.”
“We suggest Fifa to take a good, hard look at its own Corporate Social Responsibility because words should be followed by deeds,” urges Mr. Carlsson.

Fifa writes on its webpage: “Ensuring that the game of football reflects the highest values of society is essential to Fifa. Through its regulations and actions on and off the pitch, Fifa fights negative influences on the game and ensures that the fundamental values are respected.”

A WHO study carried out in (among others) Brazil, showed that about 46% of violence-related cases included alcohol use. The study also demonstrated that violence related injuries increase with alcohol use. Global evidence shows that alcohol marketing, like sports sponsorship, causes earlier onset of alcohol use among youth and heavier alcohol use for those already consuming. All over the world, alcohol is an obstacle for development and human dignity. It is the socially the most harmful drug.

“That’s why IOGT International strongly supports the Brazilian Health Minister and calls on the Brazilian Parliament to keep football stadiums free from alcohol,” says Mr. Carlsson and continues:
“Football is about creativity and freedom. Alcohol is not. So, why does Fifa force them together and knowingly accept that people will suffer? For the profit? We demand from Fifa to take its own words seriously and put people before profit. Let’s set football free.”

Kategorie: Alerts, Allgemein, Availability, Children, consumption, Development, Documents, Events, Global, Parents, Parliaments / Governments, Personalities, Politics, Prevention, societal effects, Sports, Violence and crimes, Watchdogs, WHO, Youth | Keine Kommentare »

Non-alcoholic Beer Reduces Inflammation And The Incidence Of Upper Respiratory Tract Infections After A Marathon

Freitag 26. August 2011 von htm

Strenuous exercise significantly increases the incidence of upper respiratory tract infections (URTI) caused by transient immune dysfunction. Naturally occurring polyphenolic compounds present in food such as non-alcoholic beer (NAB) have strong anti-oxidant, anti-pathogenic, and anti-inflammatory properties.
To determine whether the ingestion of non-alcoholic beer polyphenols for three weeks prior to the Munich Marathon would attenuate post-race inflammation and decrease URTI incidence. … (Source: Alcohol Reports, 08/25/11) Medicine & Science in Sports & Exercice, May 2011 Volume 43

Kategorie: Allgemein, Global, Health, Research, Sports | Keine Kommentare »

USA: 40 Sports Stars Whose Vices Ruined Their Careers

Sonntag 14. August 2011 von htm

Drugs, alcohol and gambling are all vices that have ruined the lives of athletes. Even the greatest and most talented players in the world have succumbed to these vices, which inhibit their ability to play and drain them financially.
The vices may be different, but the outcome is generally the same: Athletes that get caught up in these worlds ruin their careers and never live up to their potential.
Here are the athletes that had their playing and coaching days cut short and ruined perfectly good careers. … (Source: Join Together, 08/12/11) bleacherreport.com, 08/8/11

Kategorie: Addiction, adults, Allgemein, Binge Drinking, consumption, Global, Health, Other Drugs, Personalities, Publications, Research, societal effects, Sports, Statistics, Workplace | Keine Kommentare »

Get Adobe Flash player