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Archiv für die Kategorie 'Advertising'

USA: Alcohol Ads Violating Industry Rules More Likely in Magazines Popular With Teens

Donnerstag 9. August 2012 von htm

Alcohol ads that violate industry guidelines are more likely to appear in magazines popular with teen readers, a new study finds. Ads violate industry guidelines if they appear to target a primarily underage audience, highlight the high alcohol content of a product, or portray drinking in conjunction with activities that require a high degree of alertness or coordination, such as swimming.

Researchers at the Johns Hopkins Bloomberg School of Public Health studied 1,261 ads for alcopops, beer, spirits or wine that appeared more than 2,500 times in 11 magazines that are popular among teens. The ads were rated according to a number of factors, such as whether they portrayed over-consumption of alcohol, addiction content, sex-related content, or injury content. ….
(Source:Join Together, 08/09/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Children, consumption, Global, Media, Parents, Parliaments / Governments, Politics, Prevention, Research, Statistics, Watchdogs, Youth | Keine Kommentare »

UK: Health Select Committee report delivers verdict on Government alcohol strategy

Freitag 20. Juli 2012 von htm

EdA Health Committee report has given a mixed, if not critical, verdict on the Government’s Alcohol Strategy published earlier this year.

Download the 3rd report into the Government’s alcohol strategy (pdf), chapter index here and the Commons press release.

Although supportive of some aspects of the strategy, including the headline announcement of minimum pricing, the report is critical of an excessive focus on binge drinking over health issues and the lack of a delivery framework in the strategy. It also speaks out on alcohol industry denial over alcohol advertising effects on consumption. Although not against the principle of the controversial responsibility deal, it warns it should not be a substitute for government policy and should be regarded as standard corporate responsibility, rather than something to be praised for.

Launching the Committee’s report, the Chair, Rt Hon Stephen Dorrell MP, said:

“The main focus of the strategy is binge drinking and its consequences for anti-social behaviour and public disorder. Those are important issues, but the health impact of chronic alcohol misuse is in our view also significant and greater emphasis needs to be placed on addressing that impact.” ….
(Source: Alcohol Policy UK, 07/19/12)

Kategorie: Addiction, Advertising, Alcohol industry, Allgemein, Binge Drinking, consumption, Global, Parliaments / Governments, Politics, Prevention, Price, Publications, societal effects, Watchdogs, Youth | Keine Kommentare »

EUCAM Newsletter for June 2012

Donnerstag 5. Juli 2012 von htm

The new EUCAM Newsletter with Fact Sheets on sport sponsoring by alcohol producers in Europe, kids being overexposed to irresponsible alcohol marketing and more…
Newsletter

Kategorie: Advertising, Alcohol industry, Allgemein, Children, consumption, Global, Media, Publications, Research, societal effects, Statistics, Watchdogs, Youth | Keine Kommentare »

AU: Sports get $25m to curb binge drinking

Samstag 30. Juni 2012 von htm

TWELVE sports associations will become teetotal when it comes to alcohol sponsorship after a $25 million deal with the government.

The groups have struck a deal to promote safe alcohol consumption by adults, alcohol-free sporting environments for minors and to reduce alcohol promotion in their codes.

But the AFL and NRL were not part of the deal. Those that do have a stake include national associations for soccer, basketball, netball, swimming, cycling, hockey, athletics, skateboarding, volleyball, equestrian, triathlon and canoeing. They will be precluded from sponsorship that promotes alcohol consumption as it would be in conflict with the health campaign message of Be the Influence, Tackling Binge Drinking.

(Source: Harvard World Health News, 06/29/12) smh.com.au, 06/24/12

Kategorie: adults, Advertising, Allgemein, Documents, Global, Parliaments / Governments, Politics, Prevention, societal effects, Sports, Youth | Keine Kommentare »

Eurocare Newsletter 6/2012

Donnerstag 21. Juni 2012 von htm

In Focus
Launch of Eurocare recommendations for a future EU alcohol strategy
Estonia is developing an alcohol policy green paper

News from Eurocare
Actis (Norway): The Government says no to curbing serving hours
Alcohol and Society (Denmark) challenges Carlsberg over the promotion of alcohol in Denmark
Alcohol Focus Scotland: Scottish policy developments
SLAN (Sweden): Summer updates

News from the European Union Institutions
Presentations from the 10th meeting of the Committee on National Alcohol Policy and Action
EU Health Programme – Annual report 2010
Health-EU Portal survey ….

News from across Europe

New research and reports

Upcoming events
(Source: Eurocare, 06/19/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Newsletter, Parliaments / Governments, Politics, Prevention, Publications, Research, Sports, Statistics, Watchdogs, Youth | Keine Kommentare »

Alcohol Industry v Health Ministry 1:0

Freitag 8. Juni 2012 von htm

Sport is not an arena for alcohol promotion

This weekend, UEFA Euro 2012 kicks off in Warsaw. During the next weeks 1.4 million fans are expected at the stadiums, and millions of people will follow the championship from more than 200 territories around the world. This is a brilliant opportunity to promote sport, physical activity and a healthy lifestyle. However, looking at the sponsors to UEFA Euro 2012, healthy lifestyle is not the message put forward when exposing the audience with sponsors such as Coca Cola, McDonalds and Carlsberg. Carlsberg is one of the leading breweries in the world, and is one of the official sponsors to the UEFA Euro 2012.

In 2009, global sponsorship spending was estimated for 44.8 billion USD; compared to 5.6 billion in 1987. It must be working and paying off. ‘It is extremely disappointing that with such an unique platform UEFA with silent blessing of political leaders is choosing to promote alcohol over health. To associate and brand football together with alcohol is more than problematic. It is simply lack of any long term consideration of the impact bad health will have on the population.’ says Mariann Skar- Secretary General of European Alcohol Policy Alliance. …
(Source: Eurocare, 06/7/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Non-communicable diseases, Politics, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

European research institutes plea for a ban on sport sponsorship by the alcohol industry

Mittwoch 6. Juni 2012 von htm

Results from the project Alcohol Marketing Monitoring in Europe (AMMIE) stress the need to implement a ban on sport sponsorship of alcohol brands in Europe. The project clearly shows that popular sports like football are heavily sponsored by alcohol brands, which is also the case with the UEFA Championship in Poland and Ukraine starting the coming weekend. – The AMMIE project shows how sport is being sponsored intensively by alcohol producers and that a ban is clearly needed, says Wim van Dalen, coordinator of AMMIE and Director of STAP – Dutch Institute for Alcohol Policy.

More sponsoring, more drinking
Recent studies shows that sport events sponsored by the alcohol industry are associated with higher levels of alcohol consumption among the sport spectators compared to spectators at sporting events where the event is not sponsored by the alcohol industry. This is especially worrying when the UEFA Championship starts the coming weekend with Carlsberg as one of the main sponsors.

Many sport clubs sponsored by the drinks industry
The AMMIE project has made the first attempt to examine alcohol-branded sport sponsorship of the top clubs of the five most frequently performed sports teams in Bulgaria, Denmark, Germany, Italy and the Netherlands. Until now there has been no data available that gives insight in the number of sport clubs that are sponsored by alcohol brands. AMMIE shows how this is widespread and should be paid more attention to. In AMMIE, national statistics were used to select the five most frequently performed sports teams in each country. Of these sports, the ten teams that play in the highest division are rated as top clubs. Of these 50 top clubs, the club websites have been scanned thoroughly for the presence of alcohol-branded sponsors. Following is data from each AMMIE country more detailed described.

Young people exposed
Although the sport events with the famous clubs are not exclusively viewed by youth, nonetheless children and adolescents represent a significant proportion of the general viewing public. In this regard, the message to youth is clear: sport and alcohol consumption is positive and fun and famous players support the very brands advertised. Alcohol consumption is therefore connected to the healthy image of sport activities, although it is, in reality, a causal factor in more than 60 different diseases and illnesses (WHO, 2007). …

Alcohol sponsor shapes the image of the club

AMMIE provide insight into the way sponsorships shape their contributions to popular sports and their clubs in the five countries studied. Not only does the presence of an alcohol brand sponsoring a sport club stand out, but also the role of this sponsor in shaping the image of the club. When alcohol producers sponsor a sport club, not only can their logo be found on their website, the stadium or sporting hall can be named after the alcohol brand and the alcoholic beverages of this brand can be sold on the website and/or within the sporting club (canteen/bar). In this way the alcohol brand attempts to associate itself with the sport, the sport club, its sportive success, the loyalty of its fans and its positive image in society.

For more information contact:
The Dutch Institute for Alcohol Policy (STAP)
PO box 9769
3506 GT Utrecht
The Netherlands
Tel: 0031 30 6565041/ 0031 6 53295544

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, consumption, Global, Media, Newsletter, Politics, Prevention, Publications, Research, societal effects, Sports, Statistics, Youth | Keine Kommentare »

Eurocare Newsletter, Issue 5, 2012

Samstag 26. Mai 2012 von htm

In Focus
Alcohol harms you, others and the society – why does Europe need an alcohol strategy? 27 June 2012, European Parliament, Brussels
Finland takes important steps to restrict alcohol marketing
News from Eurocare
Alcohol Focus Scotland: Minimum pricing
NordAN: Conference reminder
EHYT: Cannabis Connotations of an Alcohol Ad cause a stir in Finland
Eurocare Italy: Partnership between Diageo and Italian Automobile Club
DHS: Focus on alcohol and cancer
News from the European Union Institutions
Report from the Chair of the European Alcohol and Health Forum
Presentations from the High Level Conference on EU Health Programmes
Question from MEP: Alcohol consumption in Europe
Question from MEP: Benefits of red wine
Question from MEP: Foetal alcohol syndrome (FAS)
Question from MEP: Wine imports: possible tax increase and imposition of quotas
News from across Europe
Scottish minimum price at 50p per unit
Ireland – Minister to end alcohol sponsorship of sports
Germany – Public Transit Pub: Will Alcohol Bans Stop Party Trains?
News from the World Health Organization
World Health Statistics
New research and reports
ALICE RAP Policy Brief on alcohol: ‘Alcohol – the neglected addiction’
Study on the affordability of alcoholic beverages in the EU
Research shows high level of serving alcohol to inebriated customers
Call for Papers Special Issue on International Perspectives on Alcohol Control Policies in Low- and Middle-Income Countries
Upcoming Events ….
(Source: Eurocare, 25/05/2012)

Kategorie: Advertising, Alcohol industry, Alcohol taxes, Allgemein, Availability, consumption, European Alcohol and Health Forum, Events, Fetal alcohol syndrome etc., Global, Media, Newsletter, Parliaments / Governments, Politics, Prevention, Price, Publications, Research, Statistics, Watchdogs, WHO, Youth | Keine Kommentare »

UK: ‘Responsible Marketing Pact’ aims to protect children from alcohol marketing … but…

Mittwoch 23. Mai 2012 von htm

The European Centre for Monitoring Alcohol Monitoring (EUCAM) has delivered a luke warm response to the Responsible Marketing Pact. The pact was trumpeted to be the first time that common standards would be implemented throughout the EU. The standards would protect young people from undue exposure to alcohol and prohibit marketing being directed at minors. The alcohol industry had claimed that self-regulation is working, and should be expanded.

However AMMIE (Alcohol Marketing Monitoring in Europe) at the EUCAM conference in March, warned against mere “window dressing” and called for an outright ban on advertising. Their research showed that on average each minor in the 5 countries they researched (Germany, the Netherlands, Italy, Bulgaria and Denmark) were exposed to 44 alcohol commercials in 2 months. They noted numerous violations of the 30% rule, whereby advertising should only be allowed where under 30% of the population are minors. In practice, they insist, there is nowhere in Europe where there is a population group consisting of more than 30% minors, meaning that alcohol advertising can go unchecked. …
(Source: Alcohol Policy UK, 05/22/12) EUCAM Newsletter May 2012

Kategorie: Advertising, Alcohol industry, Allgemein, Children, Global, Media, Newsletter, Parliaments / Governments, Politics, Prevention, Publications, Research, societal effects, Statistics, Youth | Keine Kommentare »

Ban alcohol adverts across Europe, urges alliance of experts

Dienstag 22. Mai 2012 von htm

Alcohol advertising should be banned in Europe in a bid to drive down excess boozing and associated ill health across the continent, concludes an alliance of experts in a new policy brief.

Alcohol is Europe’s most persistent and devastating addiction problem, says the Addiction and Lifestyles in Contemporary Europe – Reframing Addictions Project (ALICE-RAP), which brings together a network of over 150 researchers with expertise in many different aspects of addiction, including the social and economic impact. …

The briefing notes that the most effective and fairest policies are those which nudge people towards lower consumption, through price hikes, restrictions on availability, and advertising bans.

A minimum unit price, which the Scottish government announced its intention to introduce earlier this week, is supported by research, says the briefing. Scotland has opted for a 50 pence minimum unit price, while England is considering a 40 pence option. …

The evidence shows that alcohol adverts push people into higher and more harmful levels of consumption and trigger relapse among those trying to give up booze. Furthermore, it can encourage young people to start drinking, says the brief, which advocates a wholesale ban.

“Europeans drink more than twice the world’s average and alcohol represents the number one addiction problem in Europe today, greater than any other drug or gambling, “ said Dr Peter Anderson, Professor of Substance Use, Policy and Practice, Institute of Health and Society, Newcastle University, and co-leader of the project, speaking at the report’s launch yesterday.

“Our aim with this policy brief is to help decision makers across the EU and beyond break the negative pattern of harmful alcohol consumption and costs by providing much needed scientific input to the discussion, which has long been dominated by the alcohol industry lobbyists,” he added.
(Source: Alcohol Reports, News, 05/21/12) onmedica.com, 05/17/12

Comment: Unfortunately many politicians do not like scientific input.

Kategorie: Addiction, Advertising, Alcohol industry, Alcohol taxes, Alerts, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Health, Media, morbidity, mortality, Other Drugs, Parliaments / Governments, Personalities, Politics, Prevention, Price, Research, Social Costs, societal effects, Statistics, Watchdogs | Keine Kommentare »

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