Freitag 8. Juni 2012 von htm
Sport is not an arena for alcohol promotion
This weekend, UEFA Euro 2012 kicks off in Warsaw. During the next weeks 1.4 million fans are expected at the stadiums, and millions of people will follow the championship from more than 200 territories around the world. This is a brilliant opportunity to promote sport, physical activity and a healthy lifestyle. However, looking at the sponsors to UEFA Euro 2012, healthy lifestyle is not the message put forward when exposing the audience with sponsors such as Coca Cola, McDonalds and Carlsberg. Carlsberg is one of the leading breweries in the world, and is one of the official sponsors to the UEFA Euro 2012.
In 2009, global sponsorship spending was estimated for 44.8 billion USD; compared to 5.6 billion in 1987. It must be working and paying off. ‘It is extremely disappointing that with such an unique platform UEFA with silent blessing of political leaders is choosing to promote alcohol over health. To associate and brand football together with alcohol is more than problematic. It is simply lack of any long term consideration of the impact bad health will have on the population.’ says Mariann Skar- Secretary General of European Alcohol Policy Alliance. …
(Source: Eurocare, 06/7/12)
Dieser Beitrag wurde erstellt am Freitag 8. Juni 2012 um 10:22 und abgelegt unter Advertising, Alcohol industry, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Non-communicable diseases, Politics, societal effects, Sports, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.