South Africa: Alcohol advertising ban ‘no matter what’
Donnerstag 7. Juli 2011 von htm
The government is forging ahead with legislation that will crack down on alcohol advertising despite warnings of massive revenue and job losses.
According to a preliminary study by Chris Moerdyk, an independent marketing analyst, a total ban on the advertising of alcoholic beverages could cost media companies revenue of as much as R1.8-billion a year. …
About R800-million would be lost to sports sponsorships and development grants, and forfeited marketing expenditure.
Though the government does not plan to ban alcohol advertising outright, several state departments are determined to win the war on alcohol and drug abuse and have spearheaded a campaign that will enforce stringent restrictions on alcohol advertising. (Source: Google Alcohol News, 07/07/11) timeslive.co.za, 07/5/11
Dieser Beitrag wurde erstellt am Donnerstag 7. Juli 2011 um 12:58 und abgelegt unter Advertising, Allgemein, Global, Media, Parliaments / Governments, Politics, Prevention, societal effects, Sports, Statistics. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.