www.alkoholpolitik.ch

You can almost picture the Anheuser-Busch InBev boardroom erupting in enthusiasm over the marketing agency pitch of their latest idea: describing the Pacific Islands of Palau, Commonwealth of the Northern Marianas Islands (CNMI), Guam, Yap, Chuuk, Pohnpei, Kosrae, and the Marshall Islands as a “Bud Nation.”
Yes, Big Beer’s biggest multinational conglomerate is thinking bigger. For years, ballpark stadium owners all over the U.S. have been selling their property’s naming rights to the highest bidder. Think Coors Field, Busch Stadium, and Miller Field. But that’s beer advertising for maybe a couple of million or so people per year. Why not rename a country in their image instead? No–think even bigger. Why not rename a whole island chain of nations?
Not so fast. Two separate resolutions have been filed by the Directors of the Association of Pacific Island Legislatures (Resolution No. 49-BOD-07, CD1) and the nation of Palau (Senate Resolution No. 7-170) to request that Anheuser-Busch cease and desist from describing the Pacific Island nations as a “Bud Nation.” (Source: Marin Institute News, 10/22/09)