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Researchers who studied the relationship between alcohol cost and intoxication concluded that drink specials encourage high levels of consumption, rather than just attracting customers to bars as some in the hospitality industry contend. The New York Times reported Sept. 2 that researchers who studied male and female drinkers at bars near college campuses found that those who paid the most money per gram of alcohol consumed were the least intoxicated when given breath tests upon exiting. The least intoxicated patrons paid an average of $4.44 for 14 grams of alcohol (in the form of beer, wine or liquor), while those found to be the drunkest had paid $1.81 for the same amount of alcohol. (Source: Join Together, 9/3/09) Comment: It is common sense, but now it is proven. That’s why high alcohol taxes and minimum prices are needed and a ban on drink specials.