Montag 20. Juli 2009 von htm
EUCAM has released its newest trend report called: Corporate Social Responsibility: the New Marketing Tool. From its conclusions: “By including the brand name in social responsible campaigns, brand awareness and brand recognition are raised. Therefore, it is safe to label such campaigns as advertisements. In these campaigns the alcohol producers claim to contribute to the solving of alcohol related problems. Thus far, those claims have not been scrutinized well enough to say that they do, or do not, hold water. What we can say is that comparable CSR campaigns of the tobacco industry have been proven to have no effect or even undesirable effects on behavioral changes (14).” (Source: EUCAM, 7/18/09) (see also the new campaign by the British Government with the alkohol industry)
Dieser Beitrag wurde erstellt am Montag 20. Juli 2009 um 10:37 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Prevention, Publications, Research, TOP NEWS. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.